Nielsen (NYSE: NLSN) announced today that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platfo … Continue Reading →
Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers.
Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended … Continue Reading →
Lotame, the leading independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, today announced the findings of its report on global agency DMP adoption, up 49 percent since 2015, and execution, which varies between regions.
Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced an expanded partnership with Time Inc.’s Viant, a people-based advertising technology company. The collaboration unites two industry pioneers in marketing technology and first-party data to offer market … Continue Reading →
Sizmek, the open ad management company for multiscreen ad experiences, today launched Data Hub, a data-centralizing ecosystem that enables advertisers to pull in audience segments from integrated Data Management Platforms (DMPs) and enrich them with data collected from served ads. Advertisers can us … Continue Reading →
MediaMath, the leading independent programmatic company for marketers, today announced a major enhancement to its data management platform with the launch of Adaptive Segments, a product which allows agencies and marketers to create, reach and understand their best customers, in real time, at the sc … Continue Reading →
Video inventory management platform, SpotX, and the leading provider of data and connectivity and onboarding services, LiveRamp™, today announce their partnership to bring the world’s largest service for connecting offline and online data to programmatic video buying. Through the partnership, publis … Continue Reading →