Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace*, today announced that it has raised €43 Million ($47 Million) of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The cash will be used to acquire ad tech companies whose technology will reinforce Teads’ leading position in the video advertising industry, and to fund the company’s expansion into the Asian market.
Pierre Chappaz, Teads Executive Chairman, said: “I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading position as the number one video advertising marketplace in the world. This financing demonstrates the trust they have in Teads’ management capability to keep the right balance between growth and profitability”.
Teads has been profitable for the last 4 years. M&A targets for Teads may include smaller ad tech startups developing technologies that Teads can leverage to enrich its services to premium publishers and advertisers. .
Teads already has a significant foot-hold in Japan and will expand into South-East Asia this year, and China next year. Christian Guinot, former President at MEC China, is joining Teads to drive the Asian operations from the newly set-up Singapore hub.
Bertrand Quesada comments: “We already have a strong presence in all major American and European markets, and in Japan. It is now time for us to become more deeply entrenched in the Asian markets, solidifying our worldwide operations to best serve our customers, brands, agencies, trading desks and publishers. ”
*comScore consistently ranks Teads the number one video advertising platform globally since December 2015. Publishers participating in Teads’ outstream video advertising marketplace include The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Corriere della Serra, El Pais, Die Welt, Nikkei, O Globo, Clarin, and many others.
Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world (source: comScore). Publishers work with Teads to create brand new video inventory, monetising it through programmatic buying, their own sales force, or third parties including Teads Managed Services.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.