• 2019/10/23

OTT大手のRoku、DSP大手のdataxuを1億5,000万ドルで買収

米国のOTT大手のRokuが、同じく米国のDSP大手のdataxuを1億5,000万ドルで買収すると発表がありました。


  • 2017/07/20

DataXu、透明性の高い在庫のみを扱う「Validated Inventory Marketplace」をリリース

DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory Marketplace ensures advertisers are running on ad inventory whose source has been verified as authentic, eliminating exposure to counterfeit and … Continue Reading →


  • 2017/07/13

DataXuとTeads、クリエイティブパートナーシップを提携

DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatical … Continue Reading →



  • 2017/06/19

DataXuとPlaced、実店舗・テレビ・デジタルを横断したターゲティング広告を提供開始

DataXu, a leading provider of programmatic marketing solutions, and Placed Inc., the leader in ad to in-store attribution, today announced a new integrated partnership that allows DataXu’s brand and agency customers to reach audiences based on store visits across digital and television properties. B … Continue Reading →


  • 2017/05/11

DataXu、カスタムオーディエンスを利用したOTT TVの買付けに対応開始

DataXu, a leading provider of programmatic marketing solutions and Silver level member of Oracle PartnerNetwork (OPN), today announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and acces … Continue Reading →


  • 2017/02/22

広告プラットフォームのDataXuとエージェンシーのDWA、伝統的なテレビCM購入の変革へ

DataXu, a leading provider of programmatic marketing solutions, and DWA today announced the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. Collaborating wit … Continue Reading →


  • 2017/02/02

Acxiom、DataXuと提携を拡大 ースマートTV広告分野でもデータ提供ー

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced it has expanded its partnership with DataXu, a leading provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. The first-of- … Continue Reading →


  • 2016/11/18

DataXu、オーストラリアとニュージランドの体制を強化

DataXu, a leading provider of programmatic marketing and analytics software, today announced growth plans in the Australia & New Zealand region with the appointment of Michael Scaramozzino as Sales Manager, ANZ and Fay Koo as Solutions Architect, APAC. DataXu’s continued investment of res … Continue Reading →



  • 2016/09/28

DataXu、AIを利用したモバイル広告のオプティマイゼーション機能をリリース

DataXu, a leading provider of programmatic marketing and analytics software, today announced the global rollout of Mobile Optimizer for Advertisers. Mobile Optimizer for Advertisers leverages DataXu’s OneView cross-device technology and its world-class machine learning system to bring powerful … Continue Reading →


  • 2016/07/13

DataXu、東南アジア地域の営業を強化

DataXu, a leading provider of programmatic marketing software, today announced the appointment of Alvin Wong as Head of Sales, Southeast Asia (SEA). His hiring comes as part of DataXu’s continued investment in the Asia Pacific region following the company’s expansion into Singapore, Sydn … Continue Reading →


  • 2016/05/26

DataXu、動画広告でもViewabilityのPre-Bidフィルターの導入を開始

DataXu, a leading provider of programmatic marketing software and analytics, today launched its Pre-Bid Viewability capability for video campaigns through partnerships with DoubleVerify and Integral Ad Science. Pre-Bid Video Viewability enables marketers to dramatically improve the viewability perfo … Continue Reading →