• 2018/07/02


InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred c … Continue Reading →

  • 2018/06/29


Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M over three years, the … Continue Reading →

  • 2018/06/27

The Trade Desk、AIを活用した次世代プラニングツール群を発表

The Trade Desk, Inc. (Nasdaq:TTD), a global advertising technology company, is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media more effectively than ever before.Collectively referred to as the Next Wave, this release inclu … Continue Reading →

  • 2018/06/22


ユーザーに新たなディスカバリー体験を提供するプレミアム・ディスカバリー・プラットフォームのリーディング・カンパニー、アウトブレイン ジャパン株式会社(本社: 東京都渋谷区、社長: 嶋瀬 宏))は本日、UI最適化ソリューションを提供するAdNgin社の買収を発表しました。AdNgin社は継続的なUIの自動最適化を通じてユーザー体験を向上させるためのソリューションを提供しており、この買収はアウトブレインの創業以来6社目の買収となると同時に、同社の直近における成長を更に後押しするものです。

  • 2018/06/13


SpotX, the leading video advertising and monetization platform, today announced a new integration with Sharethrough, the industry’s leading native supply side platform, to bring SpotX’s programmatic infrastructure for outstream demand to Sharethrough’s in-feed video supply. By conn … Continue Reading →

  • 2018/06/06


Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.

  • 2018/06/05


ADYOULIKE, the leading Native Advertising technology with offices in Paris, London, New York and Munich, announces the arrival of Jennifer Dielen, Sales Director DACH as part of its European expansion.

  • 2018/05/14


OpenX, the world’s leading independent advertising technology provider, today announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest … Continue Reading →

  • 2018/05/09


Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent digital identity management company.

  • 2018/03/22

MediaMathとCision® 、ペイドメディアとアーンドメディアの統合においてパートナーシップを締結

MediaMathとCision (NYSE: CISN)はこの度パートナーシップを締結しました。これにより広告・マーケティング担当者はアーンドとペイドメディアのデータを統合し顧客の全体像を捉え、アーンド、オウンド、ペイドチャネルを通してターゲティングや測定ができるようになります。

  • 2018/02/14


Leading mobile marketing platform Adikteev (www.adikteev.com) has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. Ring Capital and BNP Developpement led the round to which ISAI, Ventech and La … Continue Reading →