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	<title>RTB SQUARE &#187; smaato</title>
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	<description>広告・マーケティング・メディアビジネスの最前線情報</description>
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		<title>MGI Group傘下のVerve Group、スマホ向けゲーム広告配信のSmaatoを1.4億ユーロで買収</title>
		<link>https://rtbsquare.work/archives/38270</link>
		<comments>https://rtbsquare.work/archives/38270#comments</comments>
		<pubDate>Thu, 15 Jul 2021 09:04:52 +0000</pubDate>
		<dc:creator>chief editor</dc:creator>
				<category><![CDATA[買収・出資]]></category>
		<category><![CDATA[smaato]]></category>
		<category><![CDATA[Verve Group]]></category>

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		<description><![CDATA[Media and Games Invest(MGI) Group傘下で広告配信事業社のVerve Groupは、同じく広告配信事業で、主にスマホゲーム向けに強いSmaatoを1.4億ユーロで買収をしました。 昨年以来、Twitter、AppLovin、Kenshooなどの大手デジタル広告プレイヤーが、モバイルゲーム広告配信事業を買収する動きが活発となっており、今回の巨額買収もその流れにあると言えます。]]></description>
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		<title>Smaato、GoogleのDoubleclick Exchange Biddingと連携</title>
		<link>https://rtbsquare.work/archives/16018</link>
		<comments>https://rtbsquare.work/archives/16018#comments</comments>
		<pubDate>Fri, 16 Jun 2017 08:15:01 +0000</pubDate>
		<dc:creator>chief editor</dc:creator>
				<category><![CDATA[Global News]]></category>
		<category><![CDATA[Doubleclick Exchange]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[smaato]]></category>

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		<description><![CDATA[Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week, hundreds of DoubleClick publishers will gai &#8230; <a class="readmore" href="https://rtbsquare.work/archives/16018">Continue Reading &#8594;</a>]]></description>
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		<title>Smaato、デマンド向け在庫検索ツールを提供開始</title>
		<link>https://rtbsquare.work/archives/14853</link>
		<comments>https://rtbsquare.work/archives/14853#comments</comments>
		<pubDate>Fri, 10 Mar 2017 02:42:29 +0000</pubDate>
		<dc:creator>chief editor</dc:creator>
				<category><![CDATA[Global News]]></category>
		<category><![CDATA[smaato]]></category>

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		<description><![CDATA[Smaato launches today the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory from the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile &#8230; <a class="readmore" href="https://rtbsquare.work/archives/14853">Continue Reading &#8594;</a>]]></description>
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		<title>Smaato、広告の無駄を省く「Smaato Demand Platform (SDX) 」をリリース</title>
		<link>https://rtbsquare.work/archives/12255</link>
		<comments>https://rtbsquare.work/archives/12255#comments</comments>
		<pubDate>Wed, 27 Jul 2016 07:49:29 +0000</pubDate>
		<dc:creator>chief editor</dc:creator>
				<category><![CDATA[Global News]]></category>
		<category><![CDATA[smaato]]></category>

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		<description><![CDATA[Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announces a major expansion of its mobile monetization solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand partners to  &#8230; <a class="readmore" href="https://rtbsquare.work/archives/12255">Continue Reading &#8594;</a>]]></description>
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		<title>モバイル広告プラットフォームのSmaato、中国のマーケティング事業社Spearheadに1億4,800万ドルにて買収され傘下へ</title>
		<link>https://rtbsquare.work/archives/11573</link>
		<comments>https://rtbsquare.work/archives/11573#comments</comments>
		<pubDate>Thu, 09 Jun 2016 03:44:43 +0000</pubDate>
		<dc:creator>chief editor</dc:creator>
				<category><![CDATA[Global News]]></category>
		<category><![CDATA[smaato]]></category>
		<category><![CDATA[買収]]></category>

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		<description><![CDATA[Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has made a proposal to acquire for $148 million San Francisco-based Smaato, the leading independent global real-time advertising platform for mobile publishers and app developers, through an M&#038;A fund invested by one &#8230; <a class="readmore" href="https://rtbsquare.work/archives/11573">Continue Reading &#8594;</a>]]></description>
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