Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in closed beta. As a founding member of Prebid.org, a consortium dedicated to the development of open source seller monetization tools, Rubicon Project b … Continue Reading →
TripleLift launches Apex, the first server-side header bidding technology for native advertising. Apex is the culmination of TripleLift’s mission to create technology that enhances publisher yield through consumer-centric ad experiences. Apex introduces three unique solutions to the header bid … Continue Reading →
Adform, the independent and open ad tech platform, has announced the launch of Adform Header Bidding, which is designed to give publishers greater control over demand and afford advertisers better access to a publisher’s entire inventory.