モバイルマーケティングプラットフォームのFiksu、Noosphereグループの代理店ClickDealerに買収され傘下へ
日本でも一部展開を行っていたモバイルアプリプラットフォームのFiksuは、5年間の独立での事業運営から、アセットマネジメント事業社であるNoosphereグループの広告代理事業社であるClickDealerに買収をされ傘下へ加わったことを発表した。サービスの提供は今後も持続する。
以下リリース：
For 5 years, Fiksu has been dedicated to helping brands cost-efficiently find and market to their growing mobile audiences. We’ve amassed 1,300+ brands and app publishers as clients, including 24 of last year’s top 25 grossing apps, been responsible for a remarkable 7.2B app downloads, and collected over 26 trillion app usage points.
This data, plus an amazing team of talented and passionate employees, has been Fiksu’s advantage, powering our unique value, our reputation as an industry pioneer, and our clients’ growth.
Today marks the next chapter in Fiksu’s story.
Fiksu has become part of ClickDealer, a global performance marketing agency operating within Noosphere, an international asset management firm. As experts in transforming high-potential companies into definitive market leaders – with a diverse set of advertising technology businesses in their portfolio – Noosphere not only saw an incredible opportunity in Fiksu but also noted the remarkable synergy of our teams. After all, mobile advertising is surging – per eMarketer, mobile represents 63 percent of total digital ad spending in the US this year, at an expected $43B.
I’m incredibly proud of what we’ve built over these past 5 years and grateful to the entire team that has contributed – and excited about our transition into ClickDealer and Noosphere and driving the evolution and innovation of mobile advertising. Thank you to the entire team, past and present, and I’m looking forward to the next chapter.
Our new partners at Noosphere are likewise enthusiastic. “In Fiksu, Micah has built a strong and innovative team who we welcome to the Noosphere family,” said Max Polyakov, chairman and founder of Noosphere. “The combination of our resources and their technology and talent is win-win for us both – and for the industry we serve.”
