Vdopia, the global leader in mobile video advertising, today launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called ‘Chocolate’, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 150 million unique users the in U.S. alone.
Chocolate takes advantage of Vdopia’s proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps without Flash or plug-ins.
“With Chocolate, we’re providing inventory for more than 10,000 mobile apps and sites, the industry’s best third-party integrations and a combined reach of more than 150 million unique users,” says Saurabh Bhatia, CEO, Vdopia. “Mobile video ad spending in the U.S. is estimated to grow by 322% in next 4 years. In addition to shifts in TV dollars to digital, Chocolate is rightly positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.”
“One of the unique advantages of Chocolate is the capability to provide real-time bidding (RTB) to demand partners which have only basic VAST support but no RTB capability,” says Srikanth Kakani, CTO of Vdopia. “In addition, Vdopia’s new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities – like lack of standards, brand safety and a dearth of quality mobile video inventory – making it the only marketplace that offers end to end functionality for scaling video ads on mobile.”
The Chocolate platform is device-agnostic, and compatible with all major operating systems. All ads served through Chocolate are VAST compliant. Chocolate provides publishers with ease of integration, industry leading eCPMs and the power to sell the inventory in a programmatic manner. The platform is integrated with leading demand partners, analytics providers like Metamarkets and measurement partners like Nielsen (mobile OCR) and comScore vCE to assure a transparent, safe, scalable advertising experience for brands and their agencies.
Some key metrics for Chocolate Marketplace are:
・62% Mobile Web,38%Mobile App;
・64% Android,36% iOS*;
・145% better average eCPMs compared to other mobile programmatic marketplaces*
*Data sourced for Oct 1- Oct 20, 2014, from Chocolate Marketplace
Chocolate also allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user’s web-browsing experience. This keeps users on the page without annoying distractions and increases video reach and measurability.
Chocolate will soon be launched across Europe and Asia-Pacific (APAC) to expand and support Vdopia’s customer base in those geographic regions.
Vdopia (http://www.vdopia.com/mobile/) is global programmatic buying and selling platform for mobile video advertising. It is the first company to offer the .VDO mobile video format, a proprietary technology which enables brands to create scalable mobile video ad campaigns on mobile web and apps. Vdopia’s programmatic platform, ‘Chocolate’, integrates top technology partners from across the spectrum to give a unified one-stop platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia’s clients include Coca-Cola, Walt Disney, McDonald’s, Intel, Microsoft, Ford and hundreds of other leading global brands.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.