LiveIntent, the industry-leading platform for people-based marketing and advertising delivered in content sent by over 1400 premium publisher’s email newsletters, and Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced a strategic alliance under which LiveIntent’s highly coveted email inventory will be made available in an automated fashion in a newly established private marketplace via Rubicon Project’s leading Orders technology. This alliance marks the first time that brands on Rubicon Project’s platform are able to reach and engage consumers via email newsletters.
By integrating LiveIntent’s people-based marketing and advertising capabilities within Rubicon Project’s private marketplace, Rubicon Project customers can seamlessly reach 145 million unique people in the email sent by over 1400 brands and publishers. This partnership will provide brands with the features and functionality they need in order to seamlessly target, measure and perform attribution analyses across devices.
“The email channel, like social media, allows precise measurement and attribution across mobile and desktop. This is what brands are looking for in a mobile-first world and explains the success of people based marketing and advertising,” said LiveIntent Founder and CEO Matt Keiser. “Advertising and marketing within emails sent by the 1400+ publishers leveraging our platform provides measurement and attribution because of the very nature of the email address: the message is linked to a real person, not a device. What happens in-store can be tied to the activity of the email address. Combine this with the fact that email is the #1 used app on mobile devices and email remains the preferred way for brands to communicate with customers in nearly every demographic, and it creates a perfect match for the vast number of premium Rubicon Project marketers and advertisers looking for the most effective channels to reach the audiences they desire. As email has evolved from a way to send and receive email to the way we identify ourselves online, so does its role in marketing.”
“As Rubicon Project continues to automate all forms of advertising around the world, we are extremely excited to partner with a leader like LiveIntent to bring the power and reach of our global advertising marketplace to the email channel,” said Jay Sampson, Head of Strategic Partnerships, Rubicon Project. “Email is an important channel that allows marketers to reach the same consumer with consistent messaging, irrespective of device. We look forward to providing the tens of thousands of quality buyers on our platform the ability to reach over 145 million unique users through LiveIntent each month.”
LiveIntent is a smarter way to market and advertise in email. The LiveIntent platform helps over 1100 top brands deliver marketing and advertising messages in logged-in media to over 145MM unique, engaged people each month, in emails sent by over 1400 top US publishers and brands to their loyal subscribers. LiveIntent was recognized for the past three years as one of NYC’s fastest growing companies (by Crain’s) and as one of America’s Most Promising Companies (Forbes 2015.) With the anonymized email address at the center of its platform, LiveIntent and its Identity Graph provides incremental reach to brands, in mobile inventory where brands are struggling to reach their customers beyond Facebook and Twitter. LiveIntent is now one of the largest people-based marketing platforms in the world reaching over 145MM logged-in people and also one of the first, having gone to market with the technology in 2010. LiveIntent is headquartered in NYC, with offices in Austin, Berlin, Chicago, Copenhagen, Dallas, Detroit, Los Angeles, San Francisco and the UK, serving as home to 209 people and counting.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.