Baltimore – Videology, the Baltimore-based digital ad technology startup headed by former Advertising.com co-founder Scott Ferber, said it has acquired Reston-based LucidMedia, the developer of a digital ad management platform focusing on display and rich media campaigns. Financial terms of the deal were not disclosed.
Videology, which focuses on video ads, said the acquisition will expand its capabilities, allowing it to offer advertisers and agencies targeting across video, display and rich media. LucidMedia currently provides targeting and optimization services for display and rich media campaigns, with an emphasis on direct response advertisers. The services will continue to be offered under the LucidMedia brand, and also will be incorporated into Videology’s demand-side platform.
“LucidMedia’s technology perfectly complements our current capabilities in the video space,” said Ferber, the chairman and CEO of Videology. Ferber and brother John Ferber founded Advertising.com in 1998, and sold it to AOL for $435 million in 2004. He founded Videology in 2007.
This article was also published in Potomac Tech Wire.