nneractive, the industry’s leading mobile SSP announced today that it has kicked off new partnerships with five leading demand partners that will boost the real time bidding (RTB) layer of its monetization platform and enhance its programmatic buying.
The new partners include madvertise, Human Demand, MdotM, Smadex and Mediasmart. The new partners will enable mobile publishers to ensure that their in-app inventory receives the highest bid per impression, which means a greater return for the app’s traffic. This will both increase the ad quality/user experience for the end user, and ultimately, the revenue for the publisher. In RTB, the optimization process occurs in a truly real time fashion and includes a “Second price auction” functionality, which is well known in the online advertising world.
“The partnership with Inneractive has been an important step for us as part of our strategy. madvertise enables companies worldwide to leverage the power of mobile advertising and we are pioneer in mobile real-time bidding. Our company provides the basis for advertisers’ excellent performance results and our focus on our clients’ return of investment leads to the most sophisticated mobile RTB infrastructure available in the market,” said Jana Sievers, Head of Global Supply at madvertise.
“We are extremely excited to partner with Inneractive, one of the key players in the mobile adtech space,” said Howie Schwartz, Founder and CEO of Human Demand. “Our agency and brand clients are seeking full transparency into their mobile media and we’re happy to help lead the charge towards more visibility and control over advertising placements, and this partnership with Inneractive allows us to do just that at scale globally.”
Offer Yehudai, Co-Founder and President of Inneractive explains; “Inneractive is constantly adding new features to its SSP including additional verticals, as well as hyper local targeting and better audience segmentation. The inclusion of the leading players in the mobile RTB space is a welcome addition to our platform.”
Inneractive is the mobile industry’s leading Supply Side Platform (SSP) enabling premium publishers to benefit from global and high quality monetization verticals across all mobile platforms. Inneractive has become the publishers’ monetization platform of choice by including: programmatic buying, guaranteed delivery of large quantities of inventory, direct sales, real time bidding and mediation of remnant inventory with premium demand partners. All these developer tools and more available in one SDK/robust API, both fast and easy to integrate.
Founded in 2007, Inneractive has its headquarters in Tel Aviv and operates offices in Silicon Valley, New York, and London with offices soon to open in Singapore and Mumbai. For more information about Inneractive, visit www.inner-active.com or follow on Twitter.
madvertise is one of the fastest growing companies for mobile advertising with over 25 billion monthly page impressions. We connect advertisers, publishers and developers, enabling innovative mobile campaigns for advertisers whilst allowing developers and publishers to monetize their mobile inventory.
Our overall mission is to deliver excellent performance through our superior technology and unparalleled reach.
The company was founded in 2008 and has received over $10 million in venture funding from Earlybird, Team Europe, and Point Nine Capital of Berlin, as well as Blumberg Capital and Felicis Ventures of Silicon Valley.
madvertise has over 100 employees with headquarters in Berlin and offices in London, Madrid, Milan and Istanbul. www.madvertise.com
About Human Demand
Human Demand, Inc. is a next-generation Mobile DSP+DMP (Demand Side Platform + Data Management Platform) providing real-time access to 30 Billion+ impressions a month across smartphones and tablets. Integrated with the top exchanges for Mobile RTB, Rich Media, and Mobile Pre-roll inventory, the company puts the “human being” in the driver’s seat by offering true transparency for the first time. The company has managed more than 300 mobile ad campaigns with a focus on Hyperlocal, Brand Safety, Mobile Audience Buying and 3rd Party Data partners at scale.