Criteo, a global online display ad retargeting company with over 4,000 clients, raised $251 million by offering 8.083 million ADSs at $31, above its upwardly revised range of $27 to $29. The company originally filed to sell 7.2 million ADSs at a price of $23 to $26.
Criteo, which counts leading e-commerce and travel brands such as Expedia, Priceline.com, Macy’s and Staples as clients, has experienced strong growth over the last few years, with total revenue reaching €272 million in 2012 ($354 million), up 89% over 2011. For the 6 months ended June 30, 2013, Criteo’s revenue rose 72% to €194 million.
Criteo is the latest ad tech company to go public over the last few months, joining predictive modeling ad platform Rocket Fuel ( FUEL ) and video ad networks YuMe ( YUME ) and Tremor Video ( TRMR ). Rocket Fuel, which went public in September after similarly pricing well above its originally targeted range, soared 93% in its market debut. YuMe and Tremor are currently trading below their respective IPO prices.
The Paris, France-based company will list on the NASDAQ on Wednesday under the symbol “CRTO”. J.P. Morgan, Deutsche Bank and Jefferies & Co. acted as bookrunners on the deal.