Ozone Media, an India-based digital technology company, has entered into a partnership with MicroAd, an Online Ad Platform company in Japan, to enable Dynamic Retargeting which allows advertisers to create and manage personalized advertisements for every single customer.
The collaboration with MicroAd will ensure that display campaigns, served via its integrated management platform ‘MicroAd BLADE’, are optimized to meet the specific goals of advertisers in Southeast Asia – especially in the travel & tourism, and e-commerce verticals. Online ad spend is growing rapidly and, according to PricewaterhouseCoopers, is forecast to reach nearly US$34 billion in Asia Pacific by 2015, highlighting advertisers’ growing confidence in online media.
On the tie-up, Ozone Media founder Kiran Gopinath said, “We are pleased to enter this alliance with MicroAd, and are confident that we will provide great value to advertisers with increased returns on their retargeting campaigns.”
Ozone Media recently launched “Adadyn” – a creative optimization solution – which allows for a deeper and meaningful engagement with online users by serving dynamic creatives to selectively targeted audience segments.
“We look forward to working closely with Ozone Media, and equip our clients across Southeast Asia with real-time advertising capabilities that will help them reach their target audience with relevant and customized messaging,” says Kosuke Sogo, CEO of MicroAd Vietnam.
About Ozone Media
Founded in 2006, Ozone Media is a Global Ad Technology company with expertise in Display and Audience targeting. With the launch of Smarton, a Dynamic Retargeting Solution and Adadyn, a Dynamic Creative Optimization Platform, Ozone Media has seen exponential growth year on year.
To date, the company has served over 1500 clients spread across North America, Middle East, APAC and India. Ozone Media is headquartered in Bangalore, India.
MicroAd, Inc. has one of the largest Display and Mobile Ad-Networks in Japan. In June 2011, MicroAd launched “MicroAd BLADE”, a Demand-Side Platform with RTB, and have integrated it with major exchanges and SSP.
With a global strategy in place for APAC, MicroAd now has offices in countries such as China, Taiwan, Hong Kong, Indonesia, Singapore, Vietnam and India. To date, MicroAd BLADE has partnered with more than 500 advertisers in Asia-Pacific.