Rubicon Project, which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region. He is tasked with growing Rubicon Project’s business in Brazil, Argentina, Mexico and Colombia, by recruiting and servicing more buyers and sellers on the Rubicon Project Advertising Automation Cloud. This new appointment marks a promotion for Zanatta whose previous role with Rubicon Project was Sales Director, Southern Europe.
Based in Miami, Zanatta will report into Jay Stevens, General Manager, International. Zanatta will be able to service buyers and sellers across Latin America and address the rising demand for automated advertising. In Zanatta’s previous role, he was responsible for driving growth across markets including Italy, Spain, and Turkey, growing business from existing publishers and applications and leading the onboarding of new sellers on the company’s technology exchange.
Zanatta’s many years of experience in digital advertising has equipped him with proven expertise in advising premium publishers and applications on how to adopt the most advanced monetisation strategies, such as real-time bidding and private marketplaces to ensure that every impression is sold at the highest price through the best technology solution.
Before joining Rubicon Project, Zanatta spent five years at Real Media Group, as a technology sales and account manager for Italy and as Sales Director for Europe, managing sales managers in five countries. Prior to that, he spent eight years in the aerospace industry at FTB International and Transpart Holding, including a two-year posting in Miami. Zanatta holds a degree in political science from the Universita degli Studi di Milano and is fluent in Spanish as well as in English, French and Italian.
Patrizio Zanatta, Rubicon Project Managing Director for Latin America, comments, “There is a huge opportunity for advertising automation across Latin America and buyers and sellers across the key markets are seeing unparalleled returns and efficiency gains from Rubicon Project’s Advertising Automation Cloud. I am thrilled to move back to Miami and lead the charge so soon after the opening of our Brazil office in Sao Paulo and feel very welcomed by the buyers and sellers in the region, especially those also based in Miami.”
Jay Stevens, General Manager, International, adds, “Patrizio Zanatta has driven the rapid growth of automated advertising in Southern Europe, leading the growth amongst buyers and sellers in Italy, in particular, in just the past fourteen months. This move will allow Patrizio to drive adoption in our next growth market and we expect him to not only help us consolidate our local business but to expand into even more markets in this region.”
With specially engineered hardware to enable low latency trading, Rubicon Project ’s Advertising Automation Cloud currently processes 2.5 million queries per second and trillions of bid requests each month on behalf of the world’s leading publishers and applications and the top brands around the globe who rely on the Advertising Automation Cloud to buy and sell advertising inventory.
Sara Buluggiu, formerly Digital Director at VivaKi in Italy joins Rubicon Project as Sales Director, Southern Europe and will be based in Milan reporting into Julien Gardès, Managing Director, Southern Europe.
About Rubicon Project
Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company’s mission is to automate the buying and selling of advertising by offering innovative technology solutions to connect buyers and sellers globally.