Video ad tech company Unruly has partnered with The Trade Desk, a leading global demand-side platform, to make its premium outstream placements available to The Trade Desk clients via UnrulyX™, the viewable video SSP.
The Trade Desk’s clients will now be able to access more than one billion monthly viewable video impressions via UnrulyX. UnrulyX gives clients access to ad placements on hundreds of premium publisher sites through The Trade Desk’s open exchange and Private Marketplace.
Through the partnership, buyers can now bid on outstream videos available in a variety of formats and lengths.UnrulyX offers unique premium placements on publishers’ sites, ideal for advertisers looking for high-impact, viewable ad placements. Viewability is controlled, as the ad does not begin to play unless 50% of the creative is in-view and always allows the user to skip the ad.
Unruly co-CEO Scott Button said: “In this day and age of ad blocking and evolving client concerns, advertisers cite viewability as a top challenge, while consumers want to be in control of their advertising experience. UnrulyX uniquely supports both of these often conflicting goals by offering user friendly ad formats which are viewability-initiated.
“The Trade Desk’s clients can be assured that their placements are viewable because our formats only begin to play when they are 50% in-view on premium sites. They are user friendly because we never force the ad view and people can easily skip the ads.”
Tim Sims, VP of Inventory Partnerships at The Trade Desk, said: “The Trade Desk is thrilled to be partnering withUnrulyX on a global scale. Premium video inventory is a valuable commodity in the programmatic ecosystem and UnrulyX provides a fantastic source of highly viewable inventory. Access to this outstream inventory expands our reach outside of pre-roll into new formats that can help deliver compelling brand messages around the globe.”
UnrulyX ensures advertisers’ creatives will only appear in brand safe environments. Unruly has an in-housebrand safety team who works with trusted partners, including Moat and Integral Ad Science, to verify both viewability levels and human traffic. Unruly is also compliant with TAG’s Quality Assurance Guidelines and JICWEBS’ Social Video Code.
A full list of Unruly’s media partners can be found on the UnrulyX Partner Portal here.
Unruly is the ad tech company that gets videos seen, shared and loved across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.
UnrulyX is the viewable video SSP, delivering premium video impressions via user-friendly formats to a global audience of 1.44 billion monthly unique users across mobile, tablet and desktop devices.
Headquartered in London, Unruly employs 200 people across 15 offices, with regional HQs in New York and Singapore.
Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. In September 2015, Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About The Trade Desk, Inc.
Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers highly sophisticated buyers in advertising technology. Founded by pioneers of real-time bidding, The Trade Desk has become one of the fastest growing demand-side platforms in the industry by offering agencies, aggregators and their advertisers leading-edge technology to manage omnichannel advertising campaigns.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.