Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Powered by Fuisz’ proprietary object-recognition technology, which accelerates the production time and precision of automated click-responsive experiences, Fuisz and Sizmek have come together to offer the next level of interactive video. Brand marketers can now scale and distribute shoppable, click-responsive video ad experiences that encourage consumers to dive in deeper and interact directly with specific objects, characters and scenes within a video. Far more intuitive than a standard overlay, consumers can engage with any defined moving element within a video to perform lower funnel actions tied to campaign goals all while within the ad unit. Marketers can now encourage audiences to become an active participant in their video advertising, without removing them from the experience, to dramatically increase engagement.
Fuisz’ authoring capabilities allow advertisers to convert pre-existing “flat” video assets into click-responsive video. Viewers are then able to intuitively select items and engage with specific elements of the creative to access product information, add merchandise to their wish list or shopping cart, or find the nearest location to buy. But this interactive video technology has use cases for marketers that go beyond e-commerce:
- Auto brands can enable audiences to click on car features or technology to learn more, as well as surface local offers and dealer locations
- Entertainment companies and video game publishers can enable audiences to click on characters to learn more about them or the actors.
- QSR and other food and beverage brands can let consumers interact directly with food items on the video, and engage with recipes, menus, how-to videos and coupons, right inside the ad.
“Marketers are asking for deeper collaboration between their core technology partners and creative technology ‘start ups’ like Fuisz, so our partnership with Sizmek is not just about delivering innovative ways to interact with content, it’s about our commitment to helping marketers protect and utilize their data,” said EJ Laratta, Fuisz’s head of sales and partnerships. “Every marketer has a unique strategy to reach viewers, but they need access to best-in-class technology while not compromising the core technology standards they already have in place. We’re excited to be working with an organization that brings together such a wide range of best-in-breed solutions for their clients.”
“The idea of shoppable video is certainly not new, however scaling the production and distribution of click-responsive experiences has always been the challenge,” said Jaime Singson, director of product marketing for Sizmek. “Fuisz’ object tracking and shoppable video capabilities provide our clients with the ability to drive conversion by making it simple for users to discover and take action.”
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.
About Fuisz Video
The Fuisz technology turns any standard video into an interactive experience, allowing the viewer to touch, hover or click on individual objects at any point in time. This can include product or character information, aide the discovery of additional content, or provide the ability to shop directly from the video. Fuisz works with the world’s top advertising agencies and global brands such as Ford, Microsoft, Discover, Activision and Target. The company is headquartered in Santa Monica with offices in New York and Tokyo.