AppNexus, the world’s leading independent advertising technology company, today announced that it closed a $31 million strategic investment round with new and existing strategic partners. The round includes a $10 million investment from News Corp, the global, diversified media and information services company. As part of the partnership with News Corp, AppNexus’ full suite of technology products are being made available to News Corp’s businesses, several of which already employ the AppNexus SSP and Yieldex Analytics, including Dow Jones, News UK, and News Corp Australia.
“We’re deeply honored to partner with one of the world’s great media and information services companies,” said Michael Rubenstein, President of AppNexus. “Today’s announcement signals our joint commitment to innovation over the long term. As News Corp accelerates its digital expansion, AppNexus will provide leading-edge technology.”
“As we grow digitally and globally, News Corp continues to form strategic partnerships with leading technology companies like AppNexus,” said David Brinker, Senior Vice President, Head of Business & Corporate Development at News Corp. “As individual businesses in our company started adopting AppNexus products into their technology stack, we gained further appreciation for their services. We are pleased to invest in AppNexus as we continue our partnership across our news, real estate and technology assets.”
Today’s announcement also augments AppNexus’ existing relationship with Unruly, a video advertising technology company that News Corp acquired in September 2015. Under that partnership, buyers and sellers of quality outstream inventory enjoy both the reach of AppNexus’ video buying platform and the quality and scale of Unruly’s viewable video SSP, UnrulyX, where 70% of views are delivered across comScore 500 sites. Unruly and AppNexus will also look to grow the market for vertical video formats.
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at appnexus.com.
ABOUT NEWS CORP
News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and cable network programming and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom. More information: http://www.News Corp.com.