PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring’s expansion into the Canadian market.
The partnership takes on greater urgency for marketers in light of an August 2016 comScore report that says when people are just using their smartphone, and no other connected device, they spend 87% of their time in apps.
PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada. The company leverages billions of mobile app data signals and related device data to develop PushSpring Personas and App Genre Segments, which marketers can quickly, and efficiently factor into their ad targeting and campaign equations.
“With 69% of digital spending projected to be invested in mobile by 2019, it is essential that brands and publishers place an increased focus on the limitless opportunity mobile has to offer. It is easy to see why mobile data providers like PushSpring are in such high demand,” says Saad Uddin, CEO of Native Touch. “App data is an extremely effective way for advertisers and marketers to reach specific audience segments and ensure they are meeting their goals. By combining exclusive geo-location, point of interest, audience segment, and content data we are able to build stronger audience segments and provide our clients with ever evolving audience targeting groups.”
“This agreement provides Native Touch access to PushSpring’s deterministic data for people based marketing purposes in Canada,” says Tyler Davidson, PushSpring’s co-founder and Chief Revenue Officer. “It’s exciting to put the power of deterministic data for targeting into the hands of Canadian marketers.” Just this month, PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys.
Native Touch is a leading Canadian mobile ad platform catering mobile branding solutions to brands in harmony with their advertising strategies to engage the right consumers across all touch devices. Native Touch is made up of media strategists focused on helping brands innovate in the mobile media landscape.
PushSpring (www.pushspring.com) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners.
PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.