Sharethrough, the industry’s leading native advertising supply side platform, today announced that it has integrated with the BrightRoll DSP from Yahoo as a demand source for programmatic native advertising. Advertisers turn to the BrightRoll DSP for omnichannel digital advertising, and now they can extend their reach to native with supply from Sharethrough.
As a new supply partner, Sharethrough has been specifically selected and integrated into the BrightRoll DSP, Yahoo’s programmatic platform for digital video, display, and native advertising across devices. The Sharethrough Exchange helps advertisers achieve performance at scale serving 4.5 billion impressions each month, reaching 196 million unique browsers in the US alone with a premium publisher network of over 1200 sites and apps.
“We are delighted to announce our partnership with one of the leading programmatic platforms in the industry, the BrightRoll DSP,” said Alex White, VP of Product Marketing, Sharethrough. “Native advertising is now easily accessible to all programmatic buyers, and BrightRoll advertisers will be able to easily scale high-impact native placements through the Sharethrough Exchange.”
The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
“Native ads can deliver higher ROI for advertisers and publishers while making the ad experience seamless for users – a true win-win-win. As a leader in native advertising, Sharethrough has built a programmatic marketplace of inventory that we can count on to perform and scale,” said Greg MacDonald, Senior Director of Programmatic Supply at Yahoo.
Founded in 2008, Sharethrough is the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into – rather than interrupt – the audience experience. Sharethrough’s flagship product, Sharethrough for Publishers (SFP), is a native advertising Supply Side Platform used by the world’s largest publishers to power their complete monetization strategy for in-feed native ad inventory across mobile, tablet and desktop. Sharethrough is headquartered in San Francisco, with offices in New York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and Toronto.
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