The second iPinYou Global RTB Summit, organized by China’s largest DSP iPinYou, was successfully held on May 30 at the Beijing Pangu Seven Star Hotel. Global leaders from major companies in the RTB advertising industry, leading brand advertisers, top four advertising agencies, and publishers participated in the summit, including the top four global agencies IPG, OMG, Vivaki, and AEGIS. It was also the first time the major 5 ADExchanges in China got together at the summit including Google DoubleClick, TANX, Tencent ADExchange, Sina ADExchange (SAX), and Baidu ADExchange.
The annual global RTB summit held by iPinYou, the largest DSP in China, was regarded as a milestone for the development of RTB advertising in China in the past year. As RTB advertising has been growing dramatically since 2012, the second Global RTB Summit became a signal that RTB advertising is entering a boom period with the annual average growth rate of more than 200 percent in the next five years, according to some authorities.
As more and more advertisers in China use RTB advertising, the main topics of the summit covered almost all aspects that advertisers, ADExchanges, and publishers were interested in, including how advertisers and agencies use and benefit from RTB, what value Chinese SMEs can get from DSP and RTB, how publishers and ADExchanges cooperate to better monetize traffic, and the major challenges and opportunities in the era of BigData. Dr. Edward Tian Suning, Founder and Chairman of CBC Capital, also known as one of the pioneers of China’s Internet industry and cloud computing, made a keynote speech, the Era of Cloud-Based Digital Advertising, and predicted that as one of the killing applications in the era of BigData and cloud computing, RTB advertising will lead a new revolution of digital advertising in the next couple of years and become the mainstream in China.
Advertisers, agencies, ADExchanges and publishers also shared their viewpoints and insights on RTB’s development in China through panel discussions, media dialogues and fireside discussions. As one of the important roles in the RTB ecosystem, the development of DSP in China has been noticed and discussed about for years. The core capabilities of DSP including the strong RTB and data processing infrastructure and the cutting-edge audience targeting algorithm as well as DSP’s independence were highly recognized by all participants as the way to define and set the industrial standard of DSP, which will also help rectify and purify the market to make it grow better and faster in the future.
“RTB advertising is a revolutionary development both for the digital advertising process and the whole ecosystem. With the aggregation of more and more digital ad resources and the bidding-based pricing system, RTB can resolve the vital issues existing in the traditional ad trading process such as intransparency and the lack of industrial standards and clear definition of different capabilities and responsibilities. RTB will lead the digital adverting into a brand-new era and generate more value for advertisers and all participants in the ecosystem; it will no doubt be the irresistible trend in China’s digital advertising market,” Said Grace Huang, CEO of iPinYou.
During the summit, iPinYou S-DSP, the first Self-Service Demand-Side Platform for Chinese SMEs, was launched and there was also the awarding ceremony of the iPinYou 1st Global RTB Bidding Algorithm Competition Season One, which aims to drive the development of the RTB algorithm worldwide and select the most advanced bidding algorithm to serve advertisers.
Founded in 2008, iPinYou is a leading Internet advertising technology company and the largest DSP (Demand-Side Platform) in China. Our vision is to improve the efficiency and productivity of digital advertising. We have built competitive advantages upon world-class real-time advertising architecture and algorithms and patented technology in audience profiling and audience targeting.
For more information please visit http://www.ipinyou.com.cn.
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