Yellowhammer (www.yhmg.com), the leading performance trading platform for brands and direct response advertisers, announced today that it has opened a UK office.
Europe is one of the fastest growing markets for exchange-traded online display advertising and the UK expansion will enable Yellowhammer to better serve its expanding list of UK & European clients.
Yellowhammer was honoured with a Stevie Award in the fastest growing company category after achieving 500% growth in revenue and 50% growth in advertisers last year.
Nick Chapman, the Founder & Director of Yellowhammer Media Limited UK, will head up the UK and European office. He will work with European direct response advertisers and agencies to deliver campaigns on a performance basis that deliver a Return on Ad Spend.
Chapman brings a great deal of performance based online advertising expertise to the new company. His last role was as Managing Director of Leadpoint UK, one of the UK’s fastest growing and most successful premium lead generation companies.
During his seven years at Leadpoint UK, Chapman took the company from a UK startup to multi-million pound revenues and won numerous awards on the way including placing in the Deloitte Fast 50 fastest growing tech companies two years running. The company was acquired in 2012. Previously, Chapman served as the Director of Business Development at Advertising.com that was acquired by AOL in 2005.
Nick Chapman, Founder, Yellowhammer Media Ltd said:
“Yellowhammer has already had enormous success in the US market and we aim to replicate that success in the UK and European markets. Our aim is to deliver value and Return on Ad Spend to our advertiser clients. We will deliver this with our experience and technology, which underpins the campaigns that we run. I am very excited to launch the company in the UK and work in the fast growing RTB Display market.”
Hagan Major, COO, Yellowhammer LLC said:
“Starting a UK company to better serve clients was a natural step for us as the growth in real-time-bidded display advertising in the UK is growing at 513% year-over-year. We’re excited to be building out the team under Nick, who is an experienced leader and operator in the European online advertising market.”
New York based Yellowhammer is developing the world’s leading Performance Trading Platform for online advertisers who want their display campaigns to operate at the intersection between branding and direct response. Its technologies optimize creative and media buys towards clients’ back-end goals, most notably, return-on-advertising spend. It was the winner of the 2012 American Business Award (Stevie) for Management Team of the Year, and the runner-up for fastest growing company.
Read more here: http://www.sacbee.com/2013/06/11/5488100/real-time-bidding-rtb-performance.html#storylink=cpy