AdTruth, the global leader in securing digital relationships, and OpenX, a global leader in digital and mobile advertising technology, will be hosting a webinar “When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins.” The event, which will feature James Lamberti, vice president and general manager of AdTruth and Laura Buchman, vice president of publisher solutions at OpenX, will take place on Wednesday, July 24th at 11:00AM Pacific/2:00PM Eastern.
Topics to be covered include:
— How universal device recognition provides access to high quality
mobile audiences at scale to enable advanced targeting capabilities
— How OpenX is using AdTruth’s device recognition technology to deliver
more effective mobile ad inventory
— The benefits universal device recognition to advertisers and
— How universal device recognition operates within a mobile RTB exchange
— The importance of privacy-by-design in the digital marketing ecosystem
Attendees will also receive a copy of the white paper, “When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins” co-authored by AdTruth and OpenX. Those interested can register for the event here.
About AdTruth, a division of 41st Parameter In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance.
AdTruth, the company’s digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.
About OpenX OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.