MediaMath、EMEA & APACの経営層を強化
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, today announced the appointment of Michael Mullaney as Commercial Vice President, EMEA & APAC.
Mullaney, who brings with him almost 20 years of expertise in international sales and management, will help drive MediaMath’s fast growth in EMEA and APAC. He will work alongside Erich Wasserman, Co-founder, GM EMEA & APAC at MediaMath, and will oversee the expansion of new sales teams.
Mullaney’s most recent role was leading international client growth for IDG Global Solution’s sales and operations teams in Boston, San Francisco, Miami, Tokyo, Seoul, Taipei, and Singapore. Mullaney developed and implemented a strategic approach to client account management that delivered exceptional business growth in the US and APAC, developing each to reflect local market variances and provide an enhanced client service.
“Michael’s expertise, drive and commercial acumen will all play a vital role in MediaMath’s continued expansion,” said Wasserman. “We’re fortunate to continue to experience a great deal of commercial growth across EMEA & APAC, and look forward to Michael creating a great deal more opportunity for success”.
“MediaMath is one of the leading and most innovative technology businesses in the world, and I’m excited to join the team”, commented Mullaney. “The company is expanding rapidly, particularly across EMEA and APAC, and my expertise in these areas will help support clients’ needs and leverage additional opportunities on their behalf”.
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.
MediaMath’s TerminalOne Marketing Operating System(TM) allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.