PubMatic, the digital media platform for publishers, announced today the launch of “PubConnect,” a new suite of technology solutions that gives publishers the ability to join together and establish controlled groups, leverage access to new inventory, expand audience reach, and open up entirely new revenue streams. Built as part of PubMatic’s increased investments in web properties and advertising exchanges, PubConnect is the latest in a series of publisher-focused innovations for the company.
A new way to buy and sell high-quality advertising inventory at scale, PubConnect allows publishers to work together, with a lead publisher designated amongst the group, to create a private, premium advertising channel across multiple publishers. PubConnect enables publisher-driven media buying that leverages publishers’ unique proprietary audience relationships to increase scale and extend audience reach for publishers’ best advertisers.
“The announcement of PubConnect underscores our commitment to working closely with publishers and making sure they maximize their assets,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “This technology marks a significant turning point in the publisher-to-publisher dynamic. By giving our publishers and content creators the ability to establish branded partnerships with exclusive inventory, this will create new, mutually beneficial opportunities to drive revenue and deliver content. This new release enhances our ‘One Platform’ solution that already enables publishers to transact seamlessly across mobile, PC, and tablet. And, working together, publishers will be able to compete with the biggest players in the global advertising arenas.”
PubConnect will typically be used either by publishers seeking greater targeted scale to meet advertiser campaign requests, or by publishers looking to establish branded networks or exchanges powered by their audience data. By enabling PubConnect, publishers will be able to run brand and performance campaigns, in addition to guaranteed buys across multiple inventory sources.
“In a media environment where quality means everything, PubConnect is the next step as premium publishers take control of their own destinies,” said Kirk McDonald, President of PubMatic. “We are excited to work with our publishers and educate them on the advantages that PubConnect will provide, especially with regards to scaling inventory, accessing audiences never before reached, and establishing new sales channels.”
For PubMatic, PubConnect is the latest in a history of publisher-focused innovations, including in 2012, The Unified Optimization Engine – which helps publishers optimize and manage all of their sales channels, including direct, premium sales. With Unified Optimization, publishers can ensure that all programmatic sales, including Private Marketplaces, operate fully in concert with their other sales efforts.
The first company to bring to market 3rd party network optimization, Real-Time Bidding and insights and optimization across sales channels for publishers, PubMatic now continues that heritage of innovation by adding robust scale management capabilities to its industry-leading publisher sales platform.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California. www.pubmatic.com