VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials™ (vCE) available globally to all Publicis Groupe companies through a single point of entry.
Publicis Groupe, including the company’s programmatic media buying platform Audience On Demand (AOD), will benefit from vCE’s enhanced campaign optimization and analysis, including real-time display and video campaign measurement. This partnership is an extension of a relationship that was brokered between VivaKi and comScore in August 2012 to seek greater ad viewability metrics for marketers. vCE ensures ad engagement and on-target campaign delivery while minimizing wasted spend. It also promotes brand safety, a key priority for AOD.
“We are pleased to partner with VivaKi to expand viewability measurement and validate audience delivery for its digital display and video campaigns across Publicis Groupe,” said Serge Matta, President of comScore. “By making vCE a ‘SkySkraper Connect’ partner, AOD, Publicis agencies and their clients will all benefit from improved accountability, more granular insights, and the ability to optimize campaigns in real-time.”
“The comScore partnership exemplifies our company’s commitment to leverage the world’s best technology and data providers to the benefit of our holding company agencies and their clients,” said Frank Voris, CEO of VivaKi. “Through SkySkraper and the SkySkraper Connect partners, we can efficiently deliver the richest available data feeds to our agencies and AOD through a single source. SkySkraper does the infrastructural heavy lifting so the agency teams can focus on the analytic work that drives client results.”
About VivaKi and SkySkraper
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index), VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic media landscape.
VivaKi owns and operates SkySkraper, a powerful, centralized data service that performs the data collection and storage functions for Audience on Demand™ and Publicis Groupe agencies. In pursuit of the world’s most robust, secure, useful data, VivaKi verifies SkySkraper data providers and designates them as “SkySkraper Connect” partners, enabling them to deliver data feeds to all of Publicis Groupe through a single point of entry. To date, 16 data partners have been verified, including Google, MediaMath, Marin, Turn, Videology.
Visit us online at www.vivaki.com or follow us on Twitter: @VivaKi.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.