Digital Generation, Inc. (NASDAQ: DGIT), the world’s leading multi-screen advertising company, announced that it has agreed to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns. DG has agreed to acquire substantially all of the assets of Republic Project for $1.4 million in cash and an additional earn out tied to revenue and EBITDA performance targets in 2014 and 2015. Republic Project’s 11 employees, including CEO AJ Vernet, will join DG’s Los Angeles office.
The deal solidifies the creative, targeting, retargeting and optimization capabilities that DG MediaMind offers advertisers across display, mobile and now social advertising.
“Every channel offers advertisers a unique set of opportunities to engage with audiences,” said Ricky Liversidge, DG CMO. “Continuing to integrate and innovate within areas such as social and mobile, while making sure advertisers can move quickly within a data driven landscape, is critical. The addition of Republic Project’s technology and knowledge helps accelerate this process.”
Republic Project has a platform that allows agencies and brands to produce and deliver ads on social platforms such as Facebook and Twitter in a fraction of the time typically required to produce and deliver campaigns.
“We consistently hunt for new opportunities that increase engagement, amplify our brand’s content and get more out of every media dollar we spend in social. Investments in new tools and technologies are guided by success and results, and rich media units in the newsfeed across Facebook and Twitter continue to prove their worth,” said Colin Sutton, US Director of OMD Word. “Working with tools like Republic Project has helped us increase video views, impressions, earned reach and conversions for our entertainment, and CPG customers.”
“Our goal was to build a technology that would enable advertisers to reach their audience in a new and immersive way while providing a central hub for managing and tracking all deployed apps across various platforms,” said AJ Vernet, Republic Project CEO. “The DG acquisition means we can fast track our solution globally, while integrating with one of the most robust advertising data hubs in the industry.”
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and Internet network for broadcast video delivery, the Company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in about 78 countries, managing approximately ten percent of the world’s media assets.http://www.dgit.com.