SpotXchange, Inc., the trusted platform for video advertising, today announced it has seen strong growth in Asia Pacific, with the company experiencing a record demand for programmatic video advertising from Australia, Indonesia and Singapore in 2013.
The success of SpotXchange’s video advertising platform has made Australia the number one market in Asia Pacific by revenue and billable impressions. In 2013, over 700 million impressions were traded in the region accounting for 85 percent of the company’s billable impressions in Asia Pacific. SpotXchange has set its sights on achieving one billion impressions in 2014. SpotXchange has also doubled the number of Demand Side Platforms (DSPs) it has partnered with in Australia from 5 to 11 in 2013.
“The growth we have witnessed in Australia is based on the trust, transparency and deep relationships that SpotXchange has established in the programmatic video space,” said Matt Von der Muhll, Asia Pacific Managing Director. “We continue to be the preferred platform that connects advertisers to premium publishers who are searching for the most comprehensive video advertising ecosystem to target their audiences.”
SpotXchange bolstered its team to support its expansion in Asia Pacific with four new hires in 2013. Matt Schmidt was brought out from headquarters to lead Operations. Client Services Account Manager, Matt Steffenson and Publisher Relationship Manager, Daniel Rowlands, joined SpotXchange’s Sydney office. Sujen Selva, leads SpotXchange’s presence in Singapore as its Regional Manager for Asia.
Chris Blok has also just been appointed as Director of Buyer Relations to harness and grow partnerships on the buy side including DSPs and ATDs. Chris brings experience to the team from previous roles with a DSP, publisher and client side.
Von der Muhll added, “We are committed to supporting our customers throughout Asia Pacific and having the right people and infrastructure in place ensures SpotXchange users are getting the most value from working with us. Chris and Sujen’s experience in the industry will ensure we have the strongest team of video professionals in place to manage our expansion this year.”
To support its expansion in Asia Pacific, SpotXchange has commenced recruitment for two new roles with the hiring of a Technical Account Manager and an International Account Coordinator.
According to Quantcast, SpotXchange’s global reach went from 86 million visitors in January 2013 to 291 million visitors in December 2013 and the company recently ranked number one on comScore’s online video rankings for video ads viewed, serving 3.5 billion video ads in January 2014.
SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is currently ranked 1st on comScore for video ads served, reaching over 330 million unique visitors in more than 100 countries each month. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.