Continuing its foray into the U.S. market, , the world’s largest programmatic digital media marketplace, today announced it is opening a new office in Chicago. This comes on the heels of new office openings in New York and San Francisco this past November. The company also fortified its sales and marketing team with new appointments in Toronto, New York and Chicago who will be reporting into recently anointed CRO, Mark Charkin:
·A ten-year veteran of online media and programmatic marketing technologies, Campo joins The Exchange Lab from MediaMath, a leading demand side platform, where, in his role as director of sales, he grew the company’s regional efforts into a multi-million dollar revenue positive business going from zero to a 300 percent run rate quarter over quarter. Additionally, he developed brand relationships in both direct and agency business capacities with top brands including, Allstate, Ulta Beauty, U.S. Bank, Walgreens, Subaru and Buffalo Wild Wings, among others. Previously, Campo served as the regional director at ShareThis, a leading social sharing platform, where he was responsible for establishing the social advertising network’s market share and delivering improved targeted messages for clients by positioning ads across social channels in real-time.
Frank Guzzardo, vice president of sales – East
·Guzzardo began his online career at ValueClick Inc. where he was the top performer in sales from 2003-05. In 2005, he went on to launch and manage the Blue Lithium East Coast sales division leading a team that generated $100 million in annual ad sales revenue. Blue Lithium was acquired by Yahoo! in 2007 for $300 million and Guzzardo spearheaded its seamless integration into the Yahoo Ad Network. Prior to joining The Exchange Lab, Guzzardo served as chief revenue officer at C3 Metrics where he led global sales of its full funnel attribution and ad viewability solutions.
Nikki Hawke, marketing director of North America
·Hawke has more than 15 years of experience working with large international brands including Showtime, Taco Bell, Pizza Hut and General Motors, among others. Prior to The Exchange Lab, Hawke oversaw marketing and communications at JUICE Mobile, an award-winning mobile marketing and technology firm. Preceding JUICE Mobile, Hawke served as the marketing director at Nelvana Enterprises, a Corus Entertainment company where she worked on marketing strategies for global brands including Beyblade, Bakugan, Babar and Max & Ruby. She began her career in advertising and holds a MA in Media Studies from the New School in New York.
The Exchange Lab’s Chicago office will be led by Campo, where he will oversee all operations and expansion efforts, including sales and services both directly to clients and agencies.