In an effort to expand global audience data capabilities and improve marketer ROI, MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, has partnered with Navegg, a pioneer in online data segmentation and management in LATAM.
Based in Brazil, Navegg analyzes habits, behaviors, and motivations of web audiences – both desktop and mobile – to create actionable user segments including demographics and purchase intent. With Navegg’s immediate and tailored user segments, MediaMath clients have access to the largest 3rd party database in LATAM – roughly 180 million unique users per month. When activated and powered by MediaMath’s sophisticated decisioning and bidding technology, marketers are able to leverage the most diverse and comprehensive audience taxonomy and amplify their marketing strategies.
“In Brazil and LATAM at large, the use of 1st and 3rd party data has become a crucial strategy for brands to optimize media spend, increase campaign potency, and improve ROI,” said Marcelo Sant’Iago, Country Manager, MediaMath Brazil. “Navegg is a clear pioneer and influencer in the space and coupling their data with MediaMath’s technology will enable customers in this very specific market to access audiences more responsively and quickly than ever before.”
Navegg’s Data Management Solutions are used by eight out of the 10 top publishers in the region, as well as by high profile advertisers. Through extensive access to media, CRM, email marketing, and analytics platforms, Navegg’s solutions are widely used in the Portuguese and Spanish speaking markets. Navegg also has a large foothold in the US Hispanics market because of the reach throughout the LATAM region.
“We’re delighted to integrate Navegg solutions with MediaMath’s TerminalOne platform. We share MediaMath’s vision that technology and data create a disruptive change in the marketing industry by placing the most valuable advertising in front of the most valuable users,” said Pedro Cruz, Navegg’s co-founder.
MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.
Founded in 2009, Navegg (www.navegg.com) is Latin America´s largest data provider and the standard audience Data Management Platform (DMP) for publishers and marketers in the region.
Navegg generates actionable audience data on more than 180 million users and processes more than 10 billion data events every month, and offers its customers systems to manage and activate their data assets. Through the analysis of browsing behaviors, its solutions create audience segments prepared to receive personalized content and advertising, anywhere on the web. Among the segments are sociodemographic groups, purchase intent and content interest.