Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, and Retailigence, the leading online-to-offline marketing platform for driving sales in stores, today announced a partnership that enables brands to incorporate real-time and offline shopping data into rich media creative on all screens, to drive in-store foot traffic and purchases at brick-and-mortar retail locations.
Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion. Sizmek also enables marketers to seamlessly integrate Retailigence data directly into prebuilt ad templates to reduce the time it takes to launch campaigns.
“An increasing amount of time is spent shopping online, but the vast majority of retail purchases still take place in stores. It’s more important than ever for brands to get all relevant information, such as real-time in-store product availability, to potential customers at precisely the moment it’s most relevant and/or needed,” said Jeremy Geiger, CEO of Retailigence. “By partnering with Sizmek, we’re providing brands with the tools they need to connect with audiences through engaging, dynamic advertisements that increase foot traffic and impact conversion decision in the aisle and near the store.”
The new offering drives transactions for brick-and-mortar retailers by providing consumers with a wide range of product details including store information, maps, phone numbers, pricing and product availability—some in real time—to motivate consumers to shop in store. Any brand selling goods in third-party retail locations can benefit from integrating inventory data in-ad, so consumers can quickly acquire the information they need to make a purchase at the point of impulse. For advertisers who want to target consumers on the go, this solution provides an especially effective solution for location-based mobile advertising.
“In today’s advertising environment, great digital ad creative is driven by how brands use data to make their content relevant and useful to mobile users,” said Andrew Bloom, SVP Business Development of Sizmek. “Now, advertisers can deliver mobile ads that help customers find all the info they need to go shop at nearby stores with the right inventory in stock.”
Sizmek is the world’s largest independent third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 60 countries. An Open Ad Management company, Sizmek gives online advertisers, agencies and publishers freedom of choice, flexibility and full end-to-end capabilities to drive exponential ad performance across multiple devices and channels. Bringing together best-in-class online advertising tools, technology and strategic guidance, clients are able to cultivate deeper relationships with customers around the world via local offices throughout North America, EMEA, LATAM and APAC.
Retailigence is an online-to-offline data platform, embeddable in any ad campaign or media, that improves in-store product sales, attribution-related metrics and ROI. The Company’s unique SKU-level data insights target consumers with the highest propensity to buy local and guide shoppers along the path to purchase to any specific product or brand, in more than 200,000 brick-and-mortar stores in the U.S. Major brands, retailers, agencies, and ad technology providers use Retailigence to ensure their marketing investments (often starting in mobile) not only generate consumer awareness, but convert shopper interest into measurable action and in-store sales. To learn more, visit www.retailigence.com. Follow us on Twitter @Retailigence and on LinkedIn.