Today, mParticle the leading customer data platform for mobile, and Tapad, the leader in cross-device marketing technology, announced a partnership. The integration will automate the process of sharing mobile data directly to Tapad, resulting in a seamless cross-platform solution for mutual clients. Effective immediately, any of mParticle’s clients can send their customer data directly into Tapad’s media platform, Unify, to allow for real-time, end-to-end, cross-platform campaign execution.
“Marketers need to optimize for speed and agility without having to rely on engineers to deploy additional SDK’s,” said Michael Katz, Founder and CEO, mParticle. “By connecting their customer data to Tapad, we are excited to give marketers best in class omni-channel solutions with a simple click of a button.”
The integration is now live and can be easily accessed through the mParticle console without any additional engineering commitment.
“We’re always looking for new ways to give our clients the greatest value from their media spend,” said Are Traasdahl, Founder and CEO, Tapad. “This integration allows marketers to leverage mParticle’s industry leading data platform to seamlessly leverage our cross-device media expertise.”
Are Traasdahl is an angel investor in mParticle.
mParticle is the only end-to-end customer data platform built for native apps across all devices. To win in mobile requires data infrastructure purpose built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering top tier mobile marketers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data solutions today. mParticle was founded in 2013 and is headquartered in New York City.
For more information, please go to http://www.mparticle.com or follow us on twitter: @mparticles
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”