InMobi, the world’s largest discovery platform, announced a guarantee of 100% viewability for all in-app mobile ad campaigns, aligning to the Media Rating Council’s future guidelines for in-app viewability measurement. Viewability guarantees to advertisers that their mobile ads were seen, and increases accountability.
The InMobi guarantee applies to all in-app ad formats, globally, including banners, interstitials, video and native ads, whether bought direct or via private programmatic deals-making this the most comprehensive viewability guarantee from any mobile advertising provider. The announcement comes just as brands are ramping up their Q4 mobile ad spending in advance of the biggest shopping season of the year.
Digital and mobile advertising are facing credibility and measurement challenges with ad blocking, fraud, and ad clutter. Ensuring viewability is part of the InMobi vision to reimagine mobile advertising and empower seamless discovery-by putting users first, providing higher quality ads and effective ad formats and measurement that brands can trust. For brand advertisers, the guarantee means greater exposure and reduced risk on advertising investments.
InMobi is offering a 100% viewable guarantee for all in-app mobile campaigns bought directly or via private programmatic deals in order to give buyers the most comprehensive viewability offering possible. Advertisers will pay based on viewable impressions that are charged on a CPM-basis (or vCPM), verified by an independent third party, Integral Ad Science.
“InMobi has always charged brand advertisers for 100% in-view (also known as rendered) impressions, not served impressions. By offering a 100% viewability guarantee, we are just taking our commitment to quality one step further, and providing independent, third-party verification,” said Abhay Singhal, Chief Revenue Officer and Co-founder, InMobi (pictured top left). “We are committed to becoming the largest in-app mobile marketplace that provides 100% viewable, brand-safe, and fraud-free impressions.”