RTB SQUARE » OOH https://rtbsquare.work 広告・マーケティング・メディアビジネスの最前線情報 Thu, 09 Apr 2026 07:50:38 +0000 ja hourly 1 http://wordpress.org/?v=3.5 電通ら4社、DOOHの指標を応用してアナログOOHの広告価値の可視化を実現 https://rtbsquare.work/archives/57277 https://rtbsquare.work/archives/57277#comments Fri, 17 Oct 2025 03:58:11 +0000 chief editor https://rtbsquare.work/?p=57277 Continue Reading →]]> https://rtbsquare.work/archives/57277/feed 0 電通・博報堂ら13社、「一般社団法人 日本OOHメジャメント協会」を設立 https://rtbsquare.work/archives/56987 https://rtbsquare.work/archives/56987#comments Fri, 19 Sep 2025 03:21:22 +0000 chief editor https://rtbsquare.work/?p=56987 Continue Reading →]]> https://rtbsquare.work/archives/56987/feed 0 電通・博報堂DYMPらが参加するOOHの計測標準化組織、標準化に向けた提案依頼書を公開 https://rtbsquare.work/archives/51442 https://rtbsquare.work/archives/51442#comments Thu, 01 Aug 2024 04:37:10 +0000 chief editor https://rtbsquare.work/?p=51442 Continue Reading →]]> https://rtbsquare.work/archives/51442/feed 0 大阪メトロ アドエラ、DOOH領域でNear社と提携 https://rtbsquare.work/archives/46880 https://rtbsquare.work/archives/46880#comments Tue, 05 Sep 2023 05:32:59 +0000 chief editor https://rtbsquare.work/?p=46880 Continue Reading →]]> https://rtbsquare.work/archives/46880/feed 0 CMerTV、美容室専門デジタルサイネージメディアにおいてデジタルOOH広告インプレッション販売の全国展開を実施 https://rtbsquare.work/archives/41734 https://rtbsquare.work/archives/41734#comments Thu, 17 Mar 2022 04:00:41 +0000 chief editor https://rtbsquare.work/?p=41734 Continue Reading →]]> https://rtbsquare.work/archives/41734/feed 0 LIVE BOARD、あらゆるOOH広告のインプレッションを計測する技術を開発 https://rtbsquare.work/archives/41719 https://rtbsquare.work/archives/41719#comments Wed, 16 Mar 2022 01:16:55 +0000 chief editor https://rtbsquare.work/?p=41719 Continue Reading →]]> https://rtbsquare.work/archives/41719/feed 0 LIVE BOARDとPORTO、屋外ターゲット広告の実証結果を発表～認知効果＋18.7％～ https://rtbsquare.work/archives/41573 https://rtbsquare.work/archives/41573#comments Wed, 02 Mar 2022 02:14:03 +0000 chief editor https://rtbsquare.work/?p=41573 Continue Reading →]]> https://rtbsquare.work/archives/41573/feed 0 ソフトバンク傘下のOOH MATCH、”マチナカ広告”のDXプラットフォーム「OOH MATCH」を提供開始 https://rtbsquare.work/archives/38096 https://rtbsquare.work/archives/38096#comments Thu, 08 Jul 2021 09:02:50 +0000 chief editor https://rtbsquare.work/?p=38096 Continue Reading →]]> https://rtbsquare.work/archives/38096/feed 0 SMNの「Logicad DOOH」、興味・関心層に配信する「インタレストターゲティング」を開始 https://rtbsquare.work/archives/35875 https://rtbsquare.work/archives/35875#comments Wed, 10 Mar 2021 05:33:04 +0000 chief editor https://rtbsquare.work/?p=35875 Continue Reading →]]> https://rtbsquare.work/archives/35875/feed 0 日本広告業協会(JAAA)、「OOH新共通指標策定プロジェクト」を発足 https://rtbsquare.work/archives/35390 https://rtbsquare.work/archives/35390#comments Fri, 12 Feb 2021 02:12:27 +0000 chief editor https://rtbsquare.work/?p=35390 Continue Reading →]]> https://rtbsquare.work/archives/35390/feed 0 CCCマーケティングとヒット、屋外ビジョン広告接触者へ向けたダイレクトマーケティングを提供 https://rtbsquare.work/archives/35268 https://rtbsquare.work/archives/35268#comments Mon, 08 Feb 2021 04:08:28 +0000 chief editor https://rtbsquare.work/?p=35268 Continue Reading →]]> https://rtbsquare.work/archives/35268/feed 0 電通、位置情報を活用したOOH広告サービスを提供開始 https://rtbsquare.work/archives/33967 https://rtbsquare.work/archives/33967#comments Mon, 07 Dec 2020 04:49:23 +0000 chief editor https://rtbsquare.work/?p=33967 Continue Reading →]]> https://rtbsquare.work/archives/33967/feed 0