Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced that clients can now execute Private Marketplace (PMP) transactions on StrikeAd, the mobile-first programmatic media solution for global brands and trading desks. The enhancement provides agency and brand clients with single-platform access to choice premium and private inventory alongside supply in the open RTB market, with both self service and managed service options. For advertisers who wish to access premium content in a programmatic environment and publishers who wish to restrict access to that content, StrikeAd’s PMP functionality is a perfect fit.
StrikeAd supports Deal ID functionality, allowing mobile programmatic ad buyers to not only deliver traditional formats but to also deliver engaging, non-standard mobile ads that are often a challenge to serve programmatically. Additionally, by empowering clients to execute PMP strategies, StrikeAd enhances the ability for users to reach premium audiences with ads that are situated exclusively in viewable locations on the page, with access to increased inventory.
“The advanced integration of StrikeAd and Smart AdServer opens great opportunities for advertisers and publishers, and especially with mobile PMPs,” said Cyrille Geffray, CEO of Smart AdServer. “The share of mobile programmatic deals now accounts for 30% on our exchange, with a growing part coming from advanced ad formats like the Parallax or the Video Interstitial.”
Additional benefits of executing PMP buys through StrikeAd include:
- Increased transparency: Execute highly targeted media buys that align with your brand identity and campaign goals, with brand safety top-of-mind.
- Accurate forecasting: Use pre-negotiated CPMs and impressions to simplify forecasting and planning tasks, while adding greater accuracy and predictability across premium inventory.
- Concentrated targeting: Layer in third-party data for in-depth audience targeting, including geo.
- Custom packages: Access curated audience packages to drive specific performance metrics.
- Mobile metrics: Analyze the performance of mobile buys in one central place with a clean, user-friendly interface.
“Brands are looking to deliver great mobile experiences as consumers are spending more and more of their time on mobile devices. The challenges around delivering impact creative to these audiences is magnified in programmatic,” said Mike Caprio, global VP and GM of programmatic at Sizmek. ”StrikeAd’s PMP offering combined with Sizmek’s creative excellence in HTML5 and global activation delivers great value for the world’s leading publishers and trading desks.”
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.