WPP傘下の大手エージェンシーであるOgilvy & Matherは、インドネシアにおいてLINEと提携を開始した。インドネシアでのLINEの普及率や影響力を考慮しての提携となった。
LINE (a global and leading messenger and life platform) has appointed Ogilvy Public Relations (Ogilvy) as partner for communications and social media services in Indonesia. The partnership is aimed to further enhance LINE’s leading position as the creative and communications platform of choice amongst Indonesian users.
“We believe this mutual partnership will elevate our reach and increase engagement amongst our users in Indonesia. LINE is well-known as a creatively-driven company throughout its various features from messenger to creative-preneur, and gaming platforms. This partnership will strengthen our position in Indonesia with the support of the Ogilvy team – which already has a proven track-record and extensive experience with various other clients in Indonesia.” said Teddy Arifianto, Team Leader of Public Relations LINE Indonesia.
“We look forward to connecting, embracing, nurturing, and engaging more with our users to ensure LINE is an indispensable life platform in Indonesia.” added Arifianto.
“Smartphones are increasingly preferred as the primary means of internet access and digital content consumption in Indonesia. LINE’s features are differentiated in the market. So our goal will be to help ensure LINE cement its reach across all corners of Indonesian society – from teens to mothers, entrepreneurs to multinationals, and more – so they can connect, collaborate and communicate. It’s an exciting time for LINE with more than 52 million smartphone users in the country.” Said Marianne Admardatine, Managing Director of Ogilvy Public Relations, Ogilvy & Mather Indonesia.
The number of mobile internet users in Indonesia grew 22% between 2014 and 2015, going up from 55 million to over 67 million. It is estimated that this number will further grow by 25% taking the total number of mobile internet users in the country to 84 million by the end of 2016.