Septeni America, Inc., a subsidiary of SEPTENI CO.,LTD. named TubeMogul (NASDAQ: TUBE) its partner for automated buying of TV and digital video advertising. The cross-border agency counts top mobile game developers among its clients.
“Leveraging TubeMogul’s software to buy programmatic TV and digital video in tandem is delivering outsized results for our clients not only in terms of top-line awareness, but also direct-response metrics,” said Daisuke “Jay” Suefuji, CEO of Septeni America. “We look forward to continuing to collaborate and leveraging each other’s mutual strengths across markets.”
Key factors in solidifying the partnership include TubeMogul’s programmatic TV solution and global footprint. The formal appointment comes after several successful campaigns run through TubeMogul’s software spanning linear TV, video on-demand (VOD) and in-app mobile video. Septeni America is also among the first clients to use integrated third-party measurement on app downloads and in-app engagement.
Septeni America will leverage TubeMogul’s software on a self-serve basis. Executives and media traders at Septeni America have already successfully completed TubeMogul’s standardized training curriculum, the TubeMogul Client Certification Program.
“Septeni America’s history as a digital marketing agency and innovator in mobile arm them well for a future where all brand advertising — including TV and over-the-top video — can be bought through software,” said Susan Salop, VP of Asia at TubeMogul.
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
About Septeni America, Inc.
Septeni America, Inc. is a leading cross-border digital marketing agency headquartered in San Francisco. Recognized as a leader in performance driven mobile marketing, our specialty is driving traffic in the three largest markets in Asia Japan, South Korea, and China. Our people are highly experienced at advising many of the world’s best brands, and with offices all over the world, we ensure that our clients are always one step ahead of the curve. For more information, please visit https://www.septeni.co.jp/en/.