Millennial ad buying platform, flytedesk, has partnered with video inventory management platform, SpotX, to unlock the power of video ads on college newspaper websites for the first time.
The Colorado-founded startup, which is backed by the names behind Crispin Porter + Bogusky and senior leadership at Ogilvy & Mather, lets advertisers target hard-to-reach millennials, and empowers college newspapers to make video ad sales they’re typically not equipped to handle.
Flytedesk’s automated platform enables college newspapers and other campus-based ad opportunities to scale their offerings for big advertisers. Over 50 of the news websites on flytedesk’s platform now offer SpotX’s In-Content Ad Unit, enabling them to place high-yield video ad units into web pages.
The partnership allows hyperlocal publishers to offer video ad opportunities that would be impossible to scale for large advertisers individually, according to Co-Founder and CEO of flytedesk, Alex Kronman.
“Our partnership with SpotX brings programmatic video that works for all our member papers for the first time,” Kronman explained.
“Our technology allows big brands to reach millions of students across channels, and automates the whole process. This partnership allows us
to extend our offering into high-impact video advertising.”
Flytedesk has deployed campaigns for dozens of clients since it launched its platform 8 months ago, including Nintendo, Trojan and L.L.Bean.
The platform aggregates all the advertising on college campuses so brands can engage affluent, influential millennials across channels. flytedesk currently operates on over 500 campuses and reaches over 10 million students.
“As a fellow Colorado-based startup, SpotX is proud to be working with flytedesk to bring one of our best pieces of technology to college-based publishers,” said CEO and Co-Founder of SpotX, Mike Shehan.
“Our In-Content Ad Units let publishers insert video ads into pages that don’t carry video content. For publishers that don’t have the resources to create their own video content to house pre-roll video ads, this unlocks the potential of high-yield video ads.”
SpotX Co-Founders, Mike Shehan and Steve Swoboda, Co-Founders of Crispin Porter + Bogusky, Alex Bogusky and Chuck Porter, Ogilvy & Mather MD, Alda Abbracciamento, and former SABMiller and Dow Jones marketing executive Sally Brophy are all investors in flytedesk, a Techstars Company.
“Our 12-month goal is to reach every college student in the U.S. across 10 channels. We’ll be everywhere from tried and true channels like print to emerging platforms that new technology is enabling,” Kronman added.
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible. Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow @SpotX on Twitter or visit www.spotxchange.com.
Flytedesk helps brands reach millennials where it matters. Its technology aggregates all the advertising on college campuses and makes it easy to buy in a single platform. CEO Alex Kronman and CTO Joel Leger founded the company in 2012. For more information, visit www.flytedesk.com, or follow @flytedesk on Twitter.