Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, today announced it has expanded its partnership with DoubleVerify, the recognized leader in digital quality solutions, to now include real-time viewability optimization through a unique direct-to-VPAID data pass. Tremor Video’s buying platform is the first to integrate DoubleVerify’s technology on a direct-to-VPAID basis. This expands upon Tremor Video and DoubleVerify’s existing partnership established in July 2014 to bolster Tremor Video’s pre-existing ability to continually evaluate the quality of each individual campaign.
“Our clients are seeing exceptional results by leveraging our industry pioneering approach to viewability optimization,” said Mark Kalus, VP of Product, Tremor Video. “With our direct-to-VPAID integration method, we’ve cracked the code on achieving high levels of video viewability at scale, and in partnering with DoubleVerify our platform is able to simultaneously access their robust fraud detection and viewability metrics on a real-time basis.”
“Large brands depend on DoubleVerify to authenticate the quality of their digital media decisions,” said Matt McLaughlin, COO at DoubleVerify. “We’re pleased to expand our integration with Tremor Video and together provide clients with a powerful, real-time solution to secure viewable, fraud-free video ads and to optimize their performance globally.”
The partnership enables Tremor Video clients to optimize campaigns with MRC-accredited metrics powered by DoubleVerify, including ad viewability by the MRC definition of a viewable impression. While others take a pre-bid or post-buy approach to viewability optimization, Tremor Video’s buyer platform evaluates each impression in real time for smarter decision-making and top performance.
These options are available to Tremor Video’s clients globally. Clients can choose to optimize for DoubleVerify viewability metrics as a key performance indicator on campaigns that include desktop and mobile web.
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.