AerServ, a mobile-first video mediation platform, today announced a partnership with Moat, Inc. (www.moat.com), a SaaS analytics company focused on building products for brand marketers and premium publishers. AerServ is working with Moat to measure attention, humanity, and viewability across digital advertising programs, and to make campaigns even more effective across its platform.
With the launch of the IAB’s “Primer for Publishers on Improving Ad Viewability” report in March, even greater emphasis is being placed on the industry to deliver to a viewability metric as a baseline. By enhancing its partnership with Moat, AerServ is helping publishers improve their ability to achieve the viewability goals demanded by their advertisers, as well as expand beyond viewability to increasingly important Attention Metrics, which help give marketers a more complete picture of their campaign effectiveness.
“We’re thrilled to partner with Moat in an effort to reinforce our commitment to our clients’ success,” said Josh Speyer, CEO of AerServ. “Moat is known for delivering highly accurate, in-depth metrics for our industry and provides verifiable analytics and reporting to ensure brands using our platform always get the most from their digital advertising strategies.”
AerServ’s mobile monetization solution is now fully integrated with Moat Analytics. This gives advertisers and publishers the ability to create viewability and Attention Metric goals based on Moat’s data, and to deliver action-oriented monetization around these results. This approach helps ensure that advertiser’s campaigns are running on the most effective ad units, placements and sites, and that elements delivering low in-view rates are removed.
AerServ’s full integration with Moat allows publishers to more easily support a greater wealth of variables, including audience targeting, which advertisers can optimize as part of a viewability-driven campaign.
“As audiences continue to spend more time on their mobile devices, cross platform measurement and analytics have become increasingly important for both publishers and brands,” said Jonah Goodhart, CEO and Co-founder of Moat. “We are excited to partner with AerServ and applaud their focus on measurement in mobile video and driving success for all parts of the market through this partnership.”
By bringing humanity, viewability, and Attention Metrics into the fold, advertisers and publishers using AerServ can significantly improve the effectiveness of their programmatic direct campaigns by ensuring that their advertiser’s creative is reaching real and attentive users and that these ads are optimized against these audiences, leading to enhanced overall performance.
Executing an efficient campaign is paramount to reaching the right audience. AerServ and Moat’s partnership further establishes AerServ as an industry leader and helps users analyze viewability and attention metrics with greater precision and optimize their own properties to ensure optimal performance across all campaigns.
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket’s demand inventory to supercharge their earnings. AerServ’s entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, California Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.