Xaxis, the programmatic audience company, announced today the opening of a new Montreal office to support operations and ongoing expansion in the French-Canadian market. The office will serve as a local resource for Quebec advertisers and agencies, providing in-market expertise for brands’ programmatic initiatives. Jason Cobbler, director, account services at Xaxis will serve as the Montreal office lead.
In addition to supporting Xaxis, the new office will introduce Xaxis’ performance business, Light Reaction, and its native ad unit, plista, to the region’s advertisers. Light Reaction’s unique outcomes-based media model allows advertisers to specify the exact consumer responses they are looking to drive, paying only for successful engagements. plista is the industry’s most comprehensive programmatic platform for native ads, providing advertisers with direct, one-stop access to more native formats than any other provider. This includes in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory.
“French-language media is a must buy for many of our Canadian advertisers and we are excited to establish a local presence with the launch of the Xaxis Montreal office,” said Rodney Perry, managing director, Canada at Xaxis. “This new location will serve as a key resource for Quebec-based advertisers and agencies with a dedicated team of programmatic experts that will help us expand operations in this important market.”
Cobbler joins Xaxis from Redux Media where he was director, international sales. Earlier, he served as account director at MediResource advising major pharma brands on their Internet strategies. Cobbler holds a bachelor of commerce in marketing from Concordia University.
Through Xaxis, advertisers can reach French-language audiences with unparalleled precision utilizing data from Turbine, the company’s industry-leading data management platform (DMP). Recently verified by comScore for predictive accuracy, Turbine’s proprietary audience segments enable clients to engage with consumers at exactly the right moment across the industry’s largest portfolio of premium, brand-safe inventory. This includes exclusive or first-look access to premium display, mobile, online video, digital radio, connected TV, native and social inventory.
Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX. For more information, visit www.xaxis.com.