• 2017/08/17

plista、Jivoxと提携してAIを利用したダイナミックネイティブ広告を提供開始

plista, Xaxis’ data-driven native advertising platform, and Jivox, the personalized digital marketing technology leader, today announced they are enabling real time creative optimization in programmatic native advertising. Their partnership combines the power of plista’s access to audience dat … Continue Reading →

  • 2017/01/25

Xaxis、EMEA地域の新たな代表にWittesaele氏を採用

Xaxis, the world’s largest programmatic media and technology platform, announced today it has named ad industry veteran John Wittesaele as president, EMEA. Wittesaele will be responsible for leading Xaxis strategy and operations across the company’s 25 markets in the region, including helping to dri … Continue Reading →

  • 2017/01/25

Xaxis、ラテンアメリカ地域の新たな代表にCastillo氏を昇格

Xaxis, the world’s largest programmatic media and technology platform, announced today the promotion of Erik Castillo to president, Latin America. Previously serving as market director, Latin America, Castillo will be responsible for guiding company operations across the region with a focus on clien … Continue Reading →


  • 2017/01/25

Xaxis、APAC地域の新たな代表にSaha氏を昇格

Xaxis, the world’s largest programmatic media and technology platform, announced today the promotion of Arshan Saha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in Singap … Continue Reading →

  • 2017/01/20

Xaxis、パフォーマンスマーケティングの「Light Reaction」を香港でも展開開始

Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, announced today the launch of operations in Hong Kong.

  • 2016/12/08

Xaxis、グローバルプレジデントに元EMEA地域CEOのBidon氏を任命

Xaxis, the world’s largest programmatic media and technology platform, announced today the promotion of Nicolas Bidon to serve as global president. Bidon was previously CEO, EMEA where he led Xaxis operations across the company’s 25 markets in the region, including helping to drive growth for Xaxis … Continue Reading →

  • 2016/10/20

Xaxis、ネイティブ広告特化チームplistaをシンガポールと台湾でも展開開始

Xaxis, the world’s largest programmatic audience company, announced today the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution … Continue Reading →

  • 2016/10/14

WPPグループのXaxis、ECマーケティングのTriad Retail Mediaを買収

Xaxis, the world’s largest programmatic audience company, announced today an agreement to acquire, subject to regulatory approval, Triad Retail Media, the global leader in digital retail media advertising, from Rockbridge Growth Equity and Falcon Investment Advisors. Triad fuels mobile and desktop e … Continue Reading →


  • 2016/08/04

Xaxis、Mentasti氏をラテンアメリカ地域のCEOに昇格へ

Xaxis, the world’s largest programmatic audience company, announced today the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was previously managing director, Latin America and the first employee dedicated to the region. In this role, he successfully launched Xaxis operations in Miami, … Continue Reading →

  • 2016/05/26

Xaxis、ネイティブ広告プラットフォーム「plista」を米国・カナダでもローンチ

Xaxis, the world’s largest programmatic media and audience platform, announced today the launch of native ad specialist plista in the U.S. and Canada markets. plista, which is part of the Xaxis portfolio, is the industry’s most comprehensive programmatic platform for native ads and the first to prov … Continue Reading →

  • 2016/05/26

WPPグループのXaxis、フランス系カナダ人向けマーケット開拓のためモントリアルにオフィスを開設

Xaxis, the programmatic audience company, announced today the opening of a new Montreal office to support operations and ongoing expansion in the French-Canadian market. The office will serve as a local resource for Quebec advertisers and agencies, providing in-market expertise for brands’ programma … Continue Reading →