Sizmek, the open ad management company for multiscreen campaigns, today announced the appointment of Alfredo Sanchez as country manager for Sizmek in Mexico. In this role, Sanchez is responsible for expanding local market business and driving key partnerships in the region. The hire reinforces Sizmek’s investment in the region and its growth and position as a driving force behind brands’ global digital media strategies.
Sanchez brings more than a decade of experience in digital advertising sales. Most recently, he served as head of sales at Yahoo, for the company’s travel, education, online services, retail and government advertising verticals. Prior to Yahoo, where Sanchez worked for over a decade, he held the position of subdirector of large markets at Grupo Ordas, and before that, as field sales manager for Procter & Gamble.
“Mexico is the second largest market from a digital investment standpoint, so it’s imperative that we have a strong foundation upon which we can expand our presence in the region,” said Pedro Travesedo, VP, Latin America at Sizmek. “Alfredo’s deep knowledge of both digital advertising and the Mexican market make him the perfect fit to lead our team and drive growth in the rapidly growing Latin American market.”
Sanchez also spent two years as the president of the Bureau of Media for IAB Mexico and was president and member of the Digital Committee, Digital Glossary Subcommittee and Board of Directors for The Research Counsel of Media (CIM, related to MRC).
“Digital media is experiencing rapid growth in Mexico and other parts of the Latin American region, giving way to great potential in terms of clients and partners,” said Sanchez. “I’m excited to be joining a talented team that has a clear vision of what the future of digital advertising can bring to Latin America.
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.