ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, is pleased to announce that 11 leading DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia’s outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow.
The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.
“One of the primary key performance indicators for our advertising clients is viewability,” said Jon Levinson, Sr. Director, Partner Development at TubeMogul. “ConvertMedia’s breakthrough outstream units deliver highly viewable units with strong completion rates. We also appreciate ConvertMedia’s independent positioning, which aligns with TubeMogul’s core guiding principles.”
“As an SSP, our primary focus is to provide best-in-class management tools and choice for our publisher clients to maximize ROI and deliver an optimal user experience,” said Yoav Naveh, CEO and Co-Founder, ConvertMedia. “As outstream video gains traction in the market, we welcome the opportunity to integrate with leading DSP and RTB partners in order to provide them with seamless access to reliable and viewable video inventory.”
“In partnering with ConvertMedia, we are able to further extend our ability to deliver outcome-based marketing solutions for our clients by tapping into data rich, high quality video ad experiences on sites that leverage their unique outstream ad formats,” said Chevan Nanayakkara, Vice President Media Supply at Eyeview. “We appreciate the consistency of the available media that ConvertMedia delivers.”
With these new partnership integrations, publishers can now extend their video inventory through direct demand or via programmatic channels to increase opportunities for advertisers to reach highly valued audiences.
“Publishers can still provide their own demand or run other RTB partners through our platform,” explained Naveh. “But we’re now offering a more direct connection to the media buyers and a more efficient way to facilitate the different parameters required for successful outstream video advertising.”