Sizmek (NASDAQ: SZMK), a leading open ad management company serving more than 5,000 agencies, announced today the creation of Sizmek Vantage, an independent RTB specialist group. Sizmek Vantage and its programmatic professional services team will help media agencies, brands and trading desks improve campaign performance and optimize programmatic campaigns across all digital channels. The group has three core functions: managed trading services, programmatic consultation, and helping to add rich media into programmatic buys while connecting critical RTB data to the rest of its customers’ digital efforts.
Sizmek Vantage will manage and optimize programmatic campaigns across display, mobile, video, rich media and social. The Sizmek Vantage programmatic group will provide consultation, recruiting, training, certification, technology and data evaluation, and custom development for agencies and brands looking to in-source or expand their programmatic skills and expertise.
To assist in the implementation and analysis of both direct and programmatic campaigns, Sizmek is building technology integrations with leading DSPs and SSPs to reduce discrepancies, automate trafficking, and allow greater access to non-standard creative units.
“With nearly a quarter of all digital audiences now being purchased programmatically, marketers are looking for ways to maximize their performance across direct and real-time buys,” said Mike Caprio, GM of Sizmek Vantage. “There are significant obstacles that come with managing programmatic and direct campaigns side by side. We believe that our extensive global programmatic experience, coupled with our open ad management stack, will bring significant value by addressing the challenges of both real-time and direct audience buying for agencies, brands and trading desks.”
Sizmek Vantage has programmatic experts and traders across North America, Europe, and Asia, serving 70 countries in six languages.
Sizmek Inc. (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform. With New York City as a center of operations, Sizmek connects over 13,000 advertisers and over 5,000 agencies to audiences, serving more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees. For more information visit www.sizmek.com