VertaMedia, an award-winning, online video supply-side platform (SSP) announces a strategic partnership with GeoEdge, the premier provider for ad security and ad quality management solutions to ensure that publishers receive best-in-class, live video ad security and verification.
Publishers face numerous hurdles in monetizing video ads, including inappropriate creatives, data leakage and high latency that affect their brands’ reputation. VertaMedia’s partnership with GeoEdge is part of its brand-safety protocol to eliminate invalid video impressions and provide publishers with the ability to monitor and block malware and low-quality ads from within the VertaMedia video platform.
“GeoEdge is known for delivering full-scale malware protection, so our supply-side partners always get the most value from their digital video ad campaigns,” says Alex Bornyakov, CEO and co-founder of VertaMedia. “We are excited to get on board with the GeoEdge technology as an important part of the VertaMedia suite of industry-leading tools, geared to reinforce our mission to deliver transparent and efficient solutions to our suppliers and we are confident that it will empower them to further achieve their strategic goals.”
Working with GeoEdge enables VertaMedia to provide online publishers a comprehensive solution with real-time control and protection from the constant threats of malvertising and ad quality issues.
“We are proud to partner with VertaMedia, a company committed to protecting publishers and their users from malvertising and low-quality ads,” says Amnon Siev, CEO at GeoEdge. “As video ads continue to grow as the preferred advertising format, it is vitally important to safeguard the user’s experience.”
GeoEdge is the premier provider of ad security and verification solutions for the online and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against non-compliance, malware (malvertising), inappropriate content, data leakage, and operational and performance issues. Leading publishers, ad platforms, exchanges, and networks rely on GeoEdge’s automated ad verification solutions to monitor and protect their ad inventory. To find out how GeoEdge can enhance your quality assurance and verify your online and mobile campaigns, head to http://geoedge.com/.
VertaMedia is a video supply-side platform designed to facilitate the balance between video ad buyers and sellers by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out-of-the-box white-label solution for efficient inventory management, access to a marketplace with 100+ demand-side partners for profitable ad serving, and the one-of-a-kind VertaMedia Intelli algorithm, which ensures publishers effective yield optimization by utilizing dynamic waterfalls logic. In seven years in the market, the company has grown to become one of the most trusted partners for thousands of online publishers. VertaMedia is headquartered in New York, with offices worldwide.