AndBeyond.Media, the world’s leading global on-demand native marketplace, today announced the appointment of Dharika Merchant to serve as President of the company. In her role, Merchant – a specialist in business development and product strategy, will be focused on driving the execution of AndBeyond.Media’s strategic plan for expanding the business’ reach, and scale new heights with innovation.
Dharika joins AndBeyond.Media from Affinity, where she handled a multitude of portfolios spanning across business development and media sales. A digital maven with deep-seeded skills in mobile marketing and media buying, she has successfully helped businesses achieve their ambitions, in addition to providing strategic insights and expertise to Affinity’s line of solutions.
“As AndBeyond.Media forays into this new chapter of global expansion, I am confident that Dharika will effectively lead the business and help scale the company’s growth to its fullest potential,” said Karan Gupta, CEO at AndBeyond.Media.” Her extensive leadership experience makes her the right person to oversee AndBeyond.Media’s future growth plans. Through the various positions she has held over the years, Dharika has proven to be an accomplished leader with a strong reputation for inspiring businesses to go beyond the ordinary. Her wealth of experience will serve as an asset as we continue to accelerate growth and attain new milestones.”
Talking about her new role Dharika Merchant, President, AndBeyond.Media said, “I’m thrilled to join AndBeyond.Media during this exciting time. AndBeyond.Media’s bespoke technology and solutions, I believe, are some of the finest innovative offerings in the programmatic advertising space. I look forward to working alongside the team to expand the reach of the business, drive greater value and challenge the limits of innovation.”
“Dharika has built an impressive record of accomplishments through the years. Her proven ability to deliver results makes her the perfect choice to help execute our strategic ambitions and drive scalable, sustainable growth,” added Pankil Mehta, CBO, AndBeyond.Media.
Founded in January 2015, AndBeyond.Media is a global on-demand native advertising marketplace serving exclusive ad experiences across various programmatic channels. AndBeyond.Media has offices across the USA and India. It aims at creating a niche space in the native advertising industry and is working with 500+ premium advertisers and publishers from around the world.