HookLogic, the pioneer of performance marketing for brands, has today announced its partnership with La Redoute, one of the leading apparel and home decor retailers in France, to offer brands valuable native advertising opportunities on laredoute.fr. By implementing HookLogic Sponsored Products, brands will be able to leverage first-party retail data to reach high-intent shoppers via targeted, real-time ads that align precisely with individual shopper needs.
An innovative force in French retail — with the highest-ranking site for fashion and home decor in the country — La Redoute is the latest ecommerce leader in the region to join HookLogic’s growing retailer network, which includes top retail websites such as Tesco, Asda, Argos, Debenhams, bol.com, and Auchan.
Built to present a mutually beneficial trading environment for both brands and retailers, the HookLogic Exchange allows brands to bid on media enriched with vast stores of first-party shopper data, increasing sales for brands while driving incremental revenue for retailers. Furthermore, SKU-level sales attribution can also be measured with HookLogic 360: the most sophisticated attribution engine available for tracking consumer product sales.
“As the digital market in France expands, opportunities for retailers to establish privileged relationships with brands are essential, especially when they allow firms to increase business performance online,” said Anthony Lecouf, Media Manager in charge of Trade Marketing at La Redoute. “Our decision to implement HookLogic Sponsored Products will enable our brand partners to increase product visibility to ultimately drive more sales.”
“With its dominant position in the fashion and home goods market, and loyal consumer base, La Redoute is an extremely valuable addition to the HookLogic Exchange and represents an exciting opportunity for performance marketing,” said Olivier Galichère, Country Manager for France, HookLogic.
The move comes rapidly after HookLogic’s Paris office opening and partnership announcement with Auchan, and is the latest extension of the international expansion of the company. Earlier this year HookLogic opened offices in Brazil and Canada.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Auchan, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.
HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo and Toronto.