Xaxis, the world’s largest programmatic audience company, announced today the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory.
With the Singapore and Taiwan launches, plista continues to expand globally, with presence in 19 markets including existing operations in the U.S., UK, Europe, China, Australia, Malaysia and Thailand.
“There’s an increasing demand within the Asia-Pacific market for fully-featured native solutions that deliver both scale and accountability across the country’s diverse media landscape and plista succeeds on both counts,” said Serina Tsou, head of plista, Asia-Pacific. “plista’s success in other APAC markets has exceeded our expectations, and we are looking forward to seeing similar results in Singapore and Taiwan.”
plista provides advertisers with direct, one-stop access to more native formats than any other native provider; advertisers can also programmatically buy native ads in full coordination with their existing digital spend. In addition, plista creates more effective cross-channel attribution of native ads, allowing advertisers to sync their native campaigns with existing display, mobile, online video, digital radio and social media campaigns.
“For Asia-Pacific, the native landscape is extremely fragmented; however, with plista, brands are treated to better performance and accountability when running native campaigns,” said Michel de Rijk, CEO of Xaxis Asia-Pacific. “As plista’s footprint continues to expand and grow within the region, we look forward to seeing more and more brands adopt the platform.”
Xaxis is the world’s largest programmatic audience company that connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 3,000 clients in 46 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction and plista. For more information, visit www.xaxis.com.
plista is a pioneer when it comes to innovative solutions for native advertising and content distribution in premium environments. With its data-driven platform, the Berlin-based company has been successfully bringing advertisers and media together since 2008. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices. Publishers benefit from longer user visit duration, increased traffic and the additional monetization of their digital products. By using plista’s native ad formats, advertisers are able to address users seamlessly and efficiently along the entire sales funnel. plista employs over 180 people and offers its solutions in 19 international markets. For more information, visit www.plista.com.