Mindshare North America, the global media agency network that’s part of WPP, today announced the appointments of Eric Geiger and Scott Wensman as Executive Director and Managing Director, respectively. Geiger will lead the agency’s work with Lionsgate, while Wensman will oversee other Los Angeles clients such as Nordstrom, Campari, Nature Made, ARCO, and more. Both are reporting into Cheryl Idell, West Coast Lead, Mindshare.
“Eric and Scott are two tremendously talented leaders,” says Idell. “Each of them brings their own varied industry expertise, but they both share a passion for driving provocative ideas, launching agile executions for brands, and developing strong teams. Their appointments are another stepping stone in the growth of our LA office, and for the agency’s adaptive marketing mission as a whole.”
These executive appointments come on the heels of numerous accolades for the LA office. Idell herself was just recently named one of Adweek’s inaugural L.A. Media Stars, a list honoring the best and brightest media agency leaders across Southern California. This follows several other recent wins from Adweek for LA; the team’s social responsibility campaign with Campari and Lyft won two Adweek Media Plan of the Year awards, and the Mobile category at Adweek’s Project Isaac Awards, on top of being shortlisted at Cannes Lions.
About Eric Geiger
Geiger brings more than 20 years of industry experience to this role, spanning cinema, home entertainment, television, and gaming. Most recently he served as SVP, Managing Director at Horizon Media, where he led the STX Entertainment account. Prior to that, he led the LA operations for Moxie, driving relationships with 20th Century Fox Studio, FX, Hallmark, Hulu, and Epson. And before that, he served as EVP, Managing Director at Omnicom Media Group, where he led the agency’s work with Warner Brothers Entertainment and grew the account globally. Geiger has also held leadership roles at Mediacom, MGM, and McCann Erickson. And, fun fact: he is a dual citizen of France and the U.S.
About Scott Wensman
Wensman brings more than 15 years of leadership experience across digital, full-service, and media agencies. Most recently he served as Group Media Director at Team One, leading the agency’s work with Lexus, PIMCO, and more. Prior to that, he served as Group Director, Digital at OMD, where he led digital, mobile, search, and social media planning across all lines of business for Visa. And before that, he was VP, Media Strategy at IPG Emerging Media Lab, where he drove education, adoption, and strategic consulting for emerging media channels at IPG agencies globally. Wensman has also held roles at Tribal DDB, MRM Worldwide, and Deutsch.
Over the years, Wensman’s work has won accolades from Adweek’s Media Plan of the Year Awards, the Digiday Video Awards, Creative Media Awards, and more. He sits on the board of directors for thinkLA.
Mindshare is a global media agency network with billings in excess of US $34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at Mindshareusa.com or MindshareInTheLoop.com and follow us on Twitter @Mindshare_NA and facebook.com/MindshareNA.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.