広告プラットフォームのAdMarker、5つのRTBプラットフォームと連携を開始
AdMarker, one of the fastest growing ad platforms on the market today, has just announced partnerships with 5 major RTB providers, giving the business an even wider range of ads to offer publishers.
AdMarker is an in-image ad platform that uses proprietary image recognition software to deconstruct every aspect of an image and the page it’s on. Images are then tagged with specific keywords that are then used to match the image up with an ad that’s most directly related to it. It then places these contextually relevant ads on top of images with a range of discreet and unintrusive ad types.
With the explosive growth of ad blocking worldwide and the recent launch of The Coalition for Better Ads, more and more publishers are questioning the effectiveness of traditional display ad types. And looking for alternative ways to monetize their content without compromising their reader experience. This has led to massive growth within the in-image ad ecosystem.
While most online display advertising is all about keeping the ads completely separate from the content on a page, AdMarker’s in-image ad types aim to make ads part of the content, to add to it instead of detracting attention away from it.
Over the past few years, big brand advertisers like Nike, Toshiba and MTV, have seen CTRs of up to 3% (compared to the 0.01% industry average) with AdMarker. And regular publishers are averaging viewability rates of 81% on average across their various AdMarker ad types.
CTO and Co-founder Ali Demircioglu said “AdMarker is constantly evolving to meet the changing needs of our customers. And we’re dedicated to creating a more sustainable ad ecosystem for the next generation of publishers and advertisers”.
About AdMarker
AdMarker formerly known as PopMarker is an in-image advertising platform based in New York City, NY. Founded in 2014, PopMarker has won a number of awards including the Global Innovator II Award and Long Island Software Award. AdMarker helps publishers turn their images into lucrative ad inventory to serve more relevant, less intrusive ads to their visitors. It uses sophisticated image recognition software to place the right ad in front of the right person at the right time.
